Marketing in small and medium sized enterprises

International Journal of Entrepreneurial Behaviour and Research

Volumn 12, Issue 6, 2006, Pages 361-387

  Simpson, Mike ^a   Padmore, Jo ^a   Taylor, Nick ^b   Frecknall Hughes, Jane ^a  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b UNIVERSITY OF LINCOLN   (United Kingdom)

Author keywords

Marketing models; Marketing theory; Small enterprises; Small to medium sized enterprises

Indexed keywords

EID: 33749994091     PISSN: 13552554     EISSN: None     Source Type: Journal    
DOI: 10.1108/13552550610710153     Document Type: Article

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