The BASIC marketing planning process: A practical framework for the smaller business

Marketing Intelligence & Planning

Volumn 14, Issue 4, 1996, Pages 16-23

  Brooksbank, Roger ^a  

^a UNIVERSITY OF WAIKATO   (New Zealand)

Author keywords

Competitive advantage; Implementation; Marketing planning; Small firms; Success

Indexed keywords

EID: 84986105968     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509610121523     Document Type: Article

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