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Volumn 5, Issue 3, 1998, Pages 219-227

The DTI Marketing Initiative: the experience of 35 young Scottish companies

Author keywords

Business development; Marketing concept; Small firms

Indexed keywords


EID: 84992974961     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000006781     Document Type: Article
Times cited : (12)

References (19)
  • 1
    • 84993099285 scopus 로고    scopus 로고
    • Carpentry and Joinery (Nottingham) Ltd.: A Case Study in Enterprise Support and Development
    • Beaver, G. and Murphy, M. (1996) ‘Carpentry and Joinery (Nottingham) Ltd.: A Case Study in Enterprise Support and Development’, Small Husiness and Enterprise Development, 3 (1), 28—34.
    • (1996) Small Husiness and Enterprise Development , vol.3 , Issue.1 , pp. 28-34
    • Beaver, G.1    Murphy, M.2
  • 3
    • 84950430554 scopus 로고
    • A Philosophy for marketing education in small firms
    • Carson, D., (1993), A Philosophy for marketing education in small firms’, Journal of Marketing Management, 9 (2), 189—204.
    • (1993) Journal of Marketing Management , vol.9 , Issue.2 , pp. 189-204
    • Carson, D.1
  • 5
    • 84992946162 scopus 로고
    • An Assessment of the Value and Effectiveness of the Support For Marketing Scheme
    • Unpublished Report
    • Cranfield School of Management (1987/88) ‘An Assessment of the Value and Effectiveness of the Support For Marketing Scheme’, Unpublished Report.
    • (1987)
  • 6
    • 84899032808 scopus 로고
    • The Small Firm — a neglected area of management
    • A. Cowling, et al (eds), Edward Arnold
    • Curran, J. and Stanworth, J., (1987) ‘The Small Firm — a neglected area of management’, in A. Cowling, et al (eds) Behavioural Sciences for Managers, Edward Arnold.
    • (1987) Behavioural Sciences for Managers
    • Curran, J.1    Stanworth, J.2
  • 15
    • 84881828785 scopus 로고    scopus 로고
    • Graduates — Their Entrepreneurial Role in the Small Firm
    • O'Brien, E. M. and Clark, D. (1997) ‘Graduates — Their Entrepreneurial Role in the Small Firm’, Marketing Education Review, 7 (3).
    • (1997) Marketing Education Review , vol.7 , Issue.3
    • O'Brien, E.M.1    Clark, D.2
  • 18
    • 0003820162 scopus 로고    scopus 로고
    • Warwick Business School (1997) Annual Report.
    • (1997) Annual Report
  • 19
    • 79959263898 scopus 로고    scopus 로고
    • Management Training and Small Firm Performance: Why is the Link so Weak?
    • Westhead, P. and Storey, D. (1996) ‘Management Training and Small Firm Performance: Why is the Link so Weak?’, International Small Business Journal, 14 (4) 13—25.
    • (1996) International Small Business Journal , vol.14 , Issue.4 , pp. 13-25
    • Westhead, P.1    Storey, D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.