The role and relevance of marketing in SMEs: Towards a new model

Journal of Small Business and Enterprise Development

Volumn 9, Issue 4, 2002, Pages 370-382

  Simpson, Mike ^a   Taylor, Nick ^b  

^a UNIVERSITY OF SHEFFIELD   (United Kingdom)

^b SHEFFIELD HALLAM UNIVERSITY   (United Kingdom)

Author keywords

Marketing strategy; Modelling; Small to medium sized enterprises

Indexed keywords

EID: 84986156528     PISSN: 14626004     EISSN: None     Source Type: Journal    
DOI: 10.1108/14626000210450559     Document Type: Article

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