Competitive reputations, multimarket competition and entry deterrence

Journal of Strategic Marketing

Volumn 6, Issue 2, 1998, Pages 81-96

  Clark, Bruce H ^a   Montgomery, David B ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Competition; Decision making; Market entry; Perception; Strategy

Indexed keywords

EID: 29144495478     PISSN: 0965254X     EISSN: 14664488     Source Type: Journal    
DOI: 10.1080/09652549800000002     Document Type: Article

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