Part VII: Managing Reputation: Pursuing Everyday Excellence: Corporate identity: What of it, why the confusion, and what's next?

Corporate Reputation Review

Volumn 1, Issue 2, 1997, Pages 183-188

  Balmer, John M T ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85015054923     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540041     Document Type: Article

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