Part III: Measuring and Valuing Reputations: Leveraging Corporate Equity

Corporate Reputation Review

Volumn 1, Issue 1, 1997, Pages 51-56

  Gaines Ross, Leslie ^a  

^a Burson Marsteller   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 85015836907     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540016     Document Type: Article

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