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Volumn 3, Issue 4, 1997, Pages 5-24

An exploratory analysis of the impact of salesperson customer-orientation on sales force productivity

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EID: 0141891834     PISSN: 10692533     EISSN: None     Source Type: Journal    
DOI: 10.1300/J127v03n04_02     Document Type: Article
Times cited : (17)

References (21)
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  • 3
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    • Brown, R., Stephen Parker, Gene, and Widing, Rob. 1987. “The Degree of Customer-Orientation of Banking StafTs as Perceived by Bank Presidents,”. Southern Marketing Association Proceedings, November:52–55.
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  • 5
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    • Customer Evaluation of Retail Salespeople Utilizing the SOCO Scale: A Replication, Extension and Application
    • Fall
    • Brown, Gene, Widing, Rob, and Coulter, Ronald. 1991. “Customer Evaluation of Retail Salespeople Utilizing the SOCO Scale:A Replication, Extension and Application,”. Journal of the Academy of Marketing Science, 19 Fall:347–351.
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    • Brown, G.1    Widing, R.2    Coulter, R.3
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    • Love That Customer
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    • MacKay Harvey, B., 1988. “Humanize Your Selling Strategies,”. Harvard Business Review, 66 March-April:36–38. 40, 44, 46 and 47
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  • 10
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  • 11
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    • Measuring Customer Orientation of Salespeople: A Replication with Industrial Buyers
    • November
    • Michaels Ronald, E., and Ralph Day, L., 1985. “Measuring Customer Orientation of Salespeople:A Replication with Industrial Buyers,”. Journal of Marketing Research, 22 November:443–446.
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  • 15
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    • The Canape Approach to Personal Selling
    • May, 113 and 115
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    • August 13, 86 and 87
    • Sales & Marketing Management. 1984. “Qualities to Look for When You're Hiring,”, 133 August 13:84 86 and 87
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  • 17
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    • The SOCO Scale: A Measure of the Customer Orientation of Salespeople
    • August
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  • 18
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    • Relationship Management is More Than Wining and Dining
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    • Does the Selling Orientation-Customer Orientation Scale Measure Behavior or Predisposition?
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    • Williams Michael, R., and Weiner, Josh. 1990. “Does the Selling Orientation-Customer Orientation Scale Measure Behavior or Predisposition?”. In Enhancing Knowledge Development in Marketing, Edited by:William, Bear-den. Vol. 200, 239–242. Chicago:AMA.
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    • Williams Michael, R.1    Weiner, J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.