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Volumn 17, Issue 1, 1996, Pages 17-25

Altering the product life cycle of consumer durables: The case of minivans

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EID: 0344732913     PISSN: 01436570     EISSN: 10991468     Source Type: Journal    
DOI: 10.1002/(SICI)1099-1468(199601)17:1<17::AID-MDE705>3.0.CO;2-E     Document Type: Article
Times cited : (6)

References (13)
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  • 2
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    • The relationship between diffusion rates, experience curves, and demand elasticities for consumer durable technological innovations
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  • 3
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    • Models for product diffusion through advertising and word-of-mouth
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    • Advertising and the diffusion of new products
    • D. Horsky and L. Simon (1983). Advertising and the diffusion of new products. Marketing Science, 2, 1–17.
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    • Horsky, D.1    Simon, L.2
  • 5
    • 21844517974 scopus 로고
    • The sales and competitive effects of styling and advertising practices in U.S. automobile Industry
    • J. Kwoka (1993). The sales and competitive effects of styling and advertising practices in U.S. automobile Industry. Review of Economics and Statistics, 75, 649–656.
    • (1993) Review of Economics and Statistics , vol.75 , pp. 649-656
    • Kwoka, J.1
  • 7
    • 84986754954 scopus 로고
    • The advertising-to-sales ratio along the brand life cycle
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    • Liebermann, Y.1
  • 8
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    • Innovation diffusion and new product growth models in marketing
    • V. Mahajan and E. Muller (1979). Innovation diffusion and new product growth models in marketing. Journal of Marketing, 43, 55–68.
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    • 0005581855 scopus 로고
    • Rates of Amortization of advertising expenditures
    • Y. Peles (1971). Rates of Amortization of advertising expenditures. Journal of Political Economy, 79, 1032–1078.
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    • Peles, Y.1
  • 11
    • 0016519760 scopus 로고
    • Dynamic price models for new product planning
    • B. Robinson and C. Lakhani (1975). Dynamic price models for new product planning. Management Science, 21, 1113–1122.
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    • Robinson, B.1    Lakhani, C.2
  • 12
    • 5744220821 scopus 로고
    • Does style change pay off?
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  • 13
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    • Advertising in consumer goods industries: Durability, economies of scale, and heterogeneity
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    • Thomas, L.G.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.