The nonprofit marketing landscape: Guest editors' introduction to a special section

Journal of Business Research

Volumn 58, Issue 6, 2005, Pages 797-805

  Bennett, Roger ^a   Sargeant, Adrian ^b  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

Author keywords

Marketing organisation; Nonprofit marketing; Social and arts organisations

Indexed keywords

EID: 12144252497     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.12.001     Document Type: Article

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