Corporate philanthropy in the UK: Altruistic giving or marketing communications weapon?

Journal of Marketing Communications

Volumn 3, Issue 2, 1997, Pages 87-109

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Altruism; Charities; Community Contributions; Corporate Philanthropy; Marketing Communications; Non commercial Sponsorship; Public Relations

Indexed keywords

EID: 5344258237     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/135272697345989     Document Type: Article

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