Overview of the special issue on social marketing initiatives

Journal of Public Policy and Marketing

Volumn 21, Issue 1, 2002, Pages 1-2

  Pechmann, Cornelia ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

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Indexed keywords

EID: 0036015290     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.1.1.17604     Document Type: Editorial

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