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Volumn 24, Issue 3, 2000, Pages 205-224

Why do companies sponsor arts events? Some evidence and a proposed classification

Author keywords

Arts sponsorship and promotion; Corporate philanthropy; Rent seeking; Special events; Supply chain cohesion

Indexed keywords


EID: 9744287128     PISSN: 08852545     EISSN: 15736997     Source Type: Journal    
DOI: 10.1023/A:1007653328733     Document Type: Article
Times cited : (78)

References (22)
  • 3
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    • Burlingame, D. and Young, D. (eds.) Indiana University Press, Bloomington and Indianapolis
    • Burlingame, D. and Young, D. (eds.) (1996) Corporate Philanthropy at the Crossroads. Indiana University Press, Bloomington and Indianapolis.
    • (1996) Corporate Philanthropy at the Crossroads
  • 8
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    • The Role of Sponsorship in Marketing Planning: Selected New Zealand Companies
    • Hoek, J., Gendall, P., and West, R. (1990) "The Role of Sponsorship in Marketing Planning: Selected New Zealand Companies". New Zealand Journal of Business 12: 87-95.
    • (1990) New Zealand Journal of Business , vol.12 , pp. 87-95
    • Hoek, J.1    Gendall, P.2    West, R.3
  • 14
    • 84935323102 scopus 로고
    • Corporate Philanthropy: A Strategic Approach to the BottomLine
    • winter
    • Mescon, T. and Tilson, D. (1987) "Corporate Philanthropy: A Strategic Approach to the BottomLine". California Management Review XXIX (winter): 49-61.
    • (1987) California Management Review , vol.29 , pp. 49-61
    • Mescon, T.1    Tilson, D.2
  • 16
  • 17
    • 53949113330 scopus 로고
    • Longman Intelligence Reports, London
    • Tate, N. (1987) Sponsorship. Longman Intelligence Reports, London.
    • (1987) Sponsorship
    • Tate, N.1
  • 18
    • 0004932446 scopus 로고
    • The Decision Process Involved in Corporate Sponsorship for the Arts
    • Turgeon, N. and Colbert, E (1992) "The Decision Process Involved in Corporate Sponsorship for the Arts". Journal of Cultural Economics 16: 41-51.
    • (1992) Journal of Cultural Economics , vol.16 , pp. 41-51
    • Turgeon, N.1    Colbert, E.2
  • 19
    • 0002532215 scopus 로고
    • Corporate Philanthropy
    • W. Powell (ed.), Yale University Press, New Haven
    • Useem, M. (1987). "Corporate Philanthropy", in W. Powell (ed.), The Nonprofit Sector: A Research Handbook, Yale University Press, New Haven, pp. 340-359.
    • (1987) The Nonprofit Sector: A Research Handbook , pp. 340-359
    • Useem, M.1
  • 20
    • 0010876755 scopus 로고
    • Corporate Contributions to Culture and the Arts: The Organization of Giving and the Influence of the Chief Executive Officer and of Other Firms on Company Contributions in Massachusetts
    • P. Di Maggio (ed.), Oxford University Press, Oxford
    • Useem, M. and Kutner, S. (1986) "Corporate Contributions to Culture and the Arts: The Organization of Giving and the Influence of the Chief Executive Officer and of Other Firms on Company Contributions in Massachusetts", in P. Di Maggio (ed.), Nonprofit Enterprise in the Arts: Studies in Mission and Constraint, Oxford University Press, Oxford, pp. 93-112.
    • (1986) Nonprofit Enterprise in the Arts: Studies in Mission and Constraint , pp. 93-112
    • Useem, M.1    Kutner, S.2
  • 22
    • 0000737065 scopus 로고    scopus 로고
    • Paradigm Lost: Research toward a New Understanding of Corporate Philanthropy
    • Burlingame and Young (eds.)
    • Young, D. and Burlingame, D. (1996) "Paradigm Lost: Research toward a New Understanding of Corporate Philanthropy", in Burlingame and Young (eds.), Corporate Philanthropy at the Crossroads, pp. 158-176.
    • (1996) Corporate Philanthropy at the Crossroads , pp. 158-176
    • Young, D.1    Burlingame, D.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.