Conducting a situation analysis for volunteer organizations: an improved model

Marketing Intelligence & Planning

Volumn 15, Issue 6, 1997, Pages 265-272

  Yavas, Ugur ^a   Riecken, Glen ^a  

^a EAST TENNESSEE STATE UNIVERSITY   (United States)

Author keywords

Competitive advantage; Competitive strategy; Marketing management; Voluntary organizations

Indexed keywords

EID: 84986078578     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634509710184848     Document Type: Article

References (21)

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