Image building for charitable organizations

Social Marketing Quarterly

Volumn 6, Issue 3, 2000, Pages 77-80

  Bennett, Roger ^a   Gabriel, Helen ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 3042741545     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245004.2000.9961124     Document Type: Article

References (3)

1. BENNETT, R. (1998). Market orientation among small to medium sized UK charitable organisations: Implications for fund-raising performance. Journal of Non-profit and Public Sector Marketing, 6(1), 31-45.
2. GRAY, E. R., & BALMER, J. M. T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.
3. HERBIG, P., & MILEWICZ, J. (1995). To be or not to be... credible that is: A model of credibility among competing firms. Marketing Intelligence and Planning, 13(6), 24-33.