Strategic Philanthropy: Responding to Negative Portrayals of Corporate Social Responsibility

Corporate Reputation Review

Volumn 3, Issue 2, 2000, Pages 124-136

  Werbel, J D ^a   Wortman, M S ^a  

^a IOWA STATE UNIVERSITY   (United States)

Author keywords

advertising; brand; communications; corporate branding; e communication; identity; image; intangibles; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 12144256207     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540107     Document Type: Article

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