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Volumn 19, Issue 1, 2001, Pages 79-90

The new social marketing challenge to promote radon testing

Author keywords

Focus groups; Healthcare; Qualitative research; Radon

Indexed keywords

RADON;

EID: 0035232531     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1300/J026v19n01_06     Document Type: Article
Times cited : (8)

References (11)
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    • Reported Adherence with Preventive Asthma Medication: A Test of Protection Motivation Theory
    • Bennett, P., A. Rowe, and D. Katz, “Reported Adherence with Preventive Asthma Medication: A Test of Protection Motivation Theory,” Psychology, Health and Medicine, Vol. 3, No. 4, 1998; 347-355.
    • (1998) Psychology, Health and Medicine , vol.3 , Issue.4 , pp. 347-355
    • Bennett, P.1    Rowe, A.2    Katz, D.3
  • 3
    • 0034397237 scopus 로고    scopus 로고
    • A Meta-Analysis of Research on Protection Motivation Theory
    • Floyd, Donna L., and Steven Prentice-Dunn, “A Meta-Analysis of Research on Protection Motivation Theory,” Journal of Applied Social Psychology, Vol. 30, No. 2, 2000; 407-429.
    • (2000) Journal of Applied Social Psychology , vol.30 , Issue.2 , pp. 407-429
    • Floyd Donna, L.1    Prentice-Dunn, S.2
  • 4
    • 2442434753 scopus 로고
    • Forty Years of Fear Appeal Research: Support for the Ordered Protection Motivation Model
    • Stewart and Naufel J. Vilcassim Eds
    • Hunt, James B., John F. Tanner and David R. Eppright, “Forty Years of Fear Appeal Research: Support for the Ordered Protection Motivation Model” American Marketing Association Winter Educators Proceedings, Vol. 6, 1995, 147-153. Stewart and Naufel J. Vilcassim Eds.
    • (1995) American Marketing Association Winter Educators Proceedings , vol.6 , pp. 147-153
    • Hunt James, B.1    Tanner, J.F.2    Eppright, D.R.3
  • 5
    • 0001863378 scopus 로고    scopus 로고
    • There are Threats and (Maybe) Fear: Theory and Confusions of Appeals to Fear and Fear Itself
    • LaTour, Michael S., and Herb Rotfeld, “There are Threats and (Maybe) Fear: Theory and Confusions of Appeals to Fear and Fear Itself,” Journal of Advertising, Vol. 26, No. 3, 1997; 45-59.
    • (1997) Journal of Advertising , vol.26 , Issue.3 , pp. 45-59
    • Latour, M.S.1    Rotfeld, H.2
  • 6
    • 0039662352 scopus 로고    scopus 로고
    • Don’t be Afraid to Use Fear Appeals: An Experimental Study
    • (March/April)
    • LaTour, Michael S., Robin Snipes, and Sara Bliss, “Don’t be Afraid to Use Fear Appeals: An Experimental Study” Journal of Advertising Research. Vol. 36, No. 2, (March/April) 1996; 59-67.
    • (1996) Journal of Advertising Research , vol.36 , Issue.2 , pp. 59-67
    • Latour Michael, S.1    Snipes, R.2    Bliss, S.3
  • 9
    • 0034068688 scopus 로고    scopus 로고
    • “Compliance with Eye Patching in Children and its Psychosocial Effects: A Qualitative Application of Protection Motivation Theory,” Psychology
    • Searle, A., K. Vedhara, P. Norman, A. Frost, and R. Harrad, “Compliance with Eye Patching in Children and its Psychosocial Effects: A Qualitative Application of Protection Motivation Theory,” Psychology, Health and Medicine, Vol. 5, No. 1, 2000; 43-55.
    • (2000) Health and Medicine , vol.5 , Issue.1 , pp. 43-55
    • Searle, A.1    Vedhara, K.2    Norman, P.3    Frost, A.4    Harrad, R.5
  • 10
    • 0030141047 scopus 로고    scopus 로고
    • Operationalizing Theoretical Constructs in Bloodborne Pathogens Training Curriculum
    • Sinclair, Raymond C., and Robyn Gershon, “Operationalizing Theoretical Constructs in Bloodborne Pathogens Training Curriculum,” Health Education Quarterly, Vol. 23, No. 2, 1996; 238-256.
    • (1996) Health Education Quarterly , vol.23 , Issue.2 , pp. 238-256
    • Sinclair Raymond, C.1    Gershon, R.2
  • 11
    • 0002735809 scopus 로고    scopus 로고
    • The Protection Motivation Model: A Normative Model of Fear Appeals
    • Tanner, John F., James B. Hunt and David R. Eppright, “The Protection Motivation Model: A Normative Model of Fear Appeals,” Journal of Marketing, Vol. 55, No. 3, 36-45.
    • Journal of Marketing , vol.55 , Issue.3 , pp. 36-45
    • Tanner John, F.1    Hunt, J.B.2    Eppright, D.R.3


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.