Corporate perspectives on cause related marketing

Journal of Nonprofit and Public Sector Marketing

Volumn 10, Issue 1, 2002, Pages 41-59

  Bennett, Roger ^a  

^a LONDON METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Campaign evaluation; Cause related marketing; Charities; Corporate philanthropy; Sponsorship

Indexed keywords

EID: 12144271244     PISSN: 10495142     EISSN: 15406997     Source Type: Journal    
DOI: 10.1300/J054v10n01_04     Document Type: Article

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