Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 187-197

  Grewal, Rajdeep ^a   Cline, Thomas W ^b   Davies, Anthony ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b SAINT VINCENT COLLEGE   (United States)

^c NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141863259     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/NO_DOI     Document Type: Article

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