The Effect of Examining Actual Products or Product Descriptions on Consumer Preference

Journal of Consumer Psychology

Volumn 13, Issue 4, 2003, Pages 431-439

  McCabe, Deborah Brown ^a   Nowlis, Stephen M ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0348252403     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1304_10     Document Type: Article

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