The impact of interstimulus interval and background silence on recall

Journal of Consumer Research

Volumn 23, Issue 4, 1997, Pages 295-303

  Olsen, G Douglas ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031486349     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/209484     Document Type: Article

References (18)

1. Anand, Punam and Brian Sternthal (1989), "Strategies for Designing Persuasive Messages: Deductions from the Resource Matching Hypothesis," in Cognitive and Affective Responses to Advertising, ed. Patricia Cafferta and Alice M. Tybout, Lexington MA: Lexington Books, 135-139.
2. _ and Brian Sternthal (1990), "Ease of Message Processing as a Moderator of Repetition Effects in Advertising," Journal of Marketing Research, 27 (August), 345-353.
3. Bower, Gordon H., Sharon Thompson-Schill, and Endel Tulving (1994), "Reducing Retroactive Interference: An Interference Analysis," Journal of Experimental Psychology: Learning, Memory and Cognition, 20 (January), 51-66.
4. Cacioppo, John and Richard E. Petty (1979), "Effects of Message Repetition and Position on Cognitive Response, Recall and Persuasion," Journal of Personality and Social Psychology, 37 (January), 97-109.
5. Craig, C. Samuel, Brian Sternthal, and Clark Leavitt (1976), "Advertising Wearout: An Experimental Analysis," Journal of Marketing Research, 13 (November), 365-372.
6. du Plessis, Eric (1994), "Recognition versus Recall," Journal of Advertising Research, 34 (May/June), 75-91.
7. Gorn, Gerald J., Marvin E. Goldberg, Amitava Chattopadhyay, and David Litvack (1991), "Music and Information in Commercials: Their Effects with an Elderly Sample," Journal of Advertising Research, 31 (October/November), 23-32.
8. Greenwald, Anthony G. and Clark Leavitt (1984). "Audience Involvement in Advertising: Four Levels," Journal of Consumer Research, 16 (December), 280-288.
9. Kelaris, James J., Anthony D. Cox, and Dena Cox (1993), "The Effect of Background Music on Ad Processing: A Contingency Explanation," Journal of Marketing, 57 (October), 114-125.
10. MacInnis, Deborah and C. Whan Park (1991), "The Differential Role of Characteristics of Music on High- and Low-Involvement Consumers' Processing of Ads," Journal of Consumer Research, 18 (September), 161-173.
11. MacKenzie, Scott B. and Richard A. Spreng (1992), "How Does Motivation Moderate the Impact of Central and Peripheral Processing on Brand Attitudes and Intentions?" Journal of Consumer Research, 18 (March), 519-529.
12. Mensink, Ger-Jan and Jeroen G. W. Raaijmakers (1988), "A Model for Interference and Forgetting," Psychological Review 95 (October), 434-455.
13. Murnane, Kevin and Richard M. Shiffrin (1991) "Interference and the Representation of Events in Memory," Journal of Experimental Psychology: Learning, Memory and Cognition, 17 (September), 855-874.
14. Myers-Levy, Joan (1991), "Elaborating on Elaboration: The Distinction between Relational and Item Specific Elaboration," Journal of Consumer Research, 18 (December), 358-367.
15. Petty, Richard E., John Cacioppo, and David Schumann (1983), "Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement," Journal of Consumer Research, 10 (September), 135-146.
16. Ratneshwar, Srinivasan, David Glen Mick, and Gail Reitinger (1990), "Selective Attention in Consumer Information Processing," in Advances in Consumer Research, Vol. 17, ed. Marvin E. Goldberg et al., Provo, UT: Association for Consumer Research, 547-553.
17. Sujan, Mita and James R. Bettman (1989), "The Effects of Brand Positioning Strategies on Consumer's Brand and Category Perceptions: Some Insights from Schema Research," Journal of Marketing Research, 26 (November), 454-467.
18. Unnava, H. Rao, Robert E. Burnkrant, and Sunil Erevelles (1994), "Effects of Presentation Order and Communication Modality on Recall and Attitude," Journal of Consumer Research, 21 (December), 481-490.