New coke, mixture perception, and the flavor balance hypothesis

Journal of Business Research

Volumn 43, Issue 3, 1998, Pages 147-155

  Dubow, Joel S ^a   Childs, Nancy M ^a  

^a SAINT JOSEPH S UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0006434742     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00220-8     Document Type: Article

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