Purchase occasion influence on the role of music in advertising

Journal of Business Research

Volumn 58, Issue 3 SPEC. ISS., 2005, Pages 369-376

  Alpert, Mark I ^a   Alpert, Judy I ^b   Maltz, Elliot N ^c  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b Moonglow Jazz Group   (United States)

^c WILLAMETTE UNIVERSITY   (United States)

Author keywords

Advertising; Consumer behavior; Emotions; Mood; Music; Situational influence

Indexed keywords

EID: 11044226024     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00101-2     Document Type: Article

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