Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality

Journal of Business Research

Volumn 42, Issue 3, 1998, Pages 295-308

  Compeau, Larry D ^a   Grewal, Dhruv ^b   Monroe, Kent B ^c  

^a CLARKSON UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001135157     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00126-4     Document Type: Article

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