Hearing Voices: The Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising

Journal of Consumer Psychology

Volumn 13, Issue 3, 2003, Pages 198-204

  Chattopadhyay, Amitava ^a   Dahl, Darren W ^b   Ritchie, Robin J B ^c   Shahin, Kimary N ^b  

^a INSEAD   (France)

^b UNIVERSITY OF BRITISH COLUMBIA   (Canada)

^c UNIVERSITY OF WESTERN ONTARIO   (Canada)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0141639697     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1207/S15327663JCP1303_02     Document Type: Article

References (32)

1. Anonymous. (2000, September 25). Domestic advertising spending by medium. Advertising Age, 71, S4.
2. Apple, William, Streeter, Lynn A., & Krauss, Robert M. (1979). Effects of pitch and speech rate on personal attributions. Journal of Personality and Social Psychology, 37, 715-727.
3. Baken, Ronald J. (2000). Clinical measurement of speech and voice (2nd ed.). San Diego, CA: Singular Thomson Learning.
4. Bond, Ronald N., Welkowitz, Joan, Goldschmidt, Harlene, & Wattenberg, Sarah. (1987). Vocal frequency and person perception: Effects of perceptual salience and nonverbal sensitivity. Journal of Psycholinguistic Research, 16, 335-350.
5. Britton, Brace K., Westbrook, Robert D., & Holdredge, Timothy S. (1978). Reading and cognitive capacity usage: Effects oftext difficulty. Journal of Experimental Psychology: Human Learning and Memory, 4, 582-591.
6. Brown, Bruce L., Giles, Howard, & Thakerar, Jitendra N. (1985). Speaker evaluations as a function of speech rate, accent and context. Language and Communication, 5, 207-220.
7. Brown, Bruce L., Strong, William J., & Rencher, Alvin C. (1973). Perceptions of personality from speech: Effects of manipulations of acoustical parameters. Journal of the Acoustical Society of America, 54, 29-35.
8. Chaiken, Shelly, Liberman, Akiva, & Eagly, Alice H. (1989). Heuristic and systematic processing within and beyond the persuasion context. In James S. Uleman & John A. Bargh (Eds.), Unintended thought (pp, 212-252). New York: Ouilford.
9. Cotton, Jack C. (1936). Syllabic rate: A new concept in the study of speech rate variation. Speech Monographs, 3, 112-117.
10. Darmon, René Y., & Laroche, Michel. (1991). Advertising in Canada: A managerial approach. Toronto, Ontario, Canada: McGraw-Hill Ryerson.
11. Grosjean, François, & Lane, Harlan. (1974). Effects of two temporal variables on the listener's perception of reading rate. Journal of Experimental Psychology, 102, 893-896.
12. Grosjean, François, & Lane, Harlan. (1976). How the listener integrates the components of speaking rate. Journal of Experimental Psychology: Human Perception and Performance, 2, 538-543.
13. Karlsson, Inger. (1991). Female voices in speech synthesis, Journal of Phonetics, 19, 111-120.
14. Karlsson, Inger. (1992, January-March). Evaluations of acoustic differences between male and female voices: A pilot study. Speech Transmission Laboratory Quarterly Progress and Status Report, 1, 19-31.
15. Kelly, James C., & Steer, Max D. (1949). Revised concept of rate. Journal of Speech and Hearing Disorders, 14, 222-226.
16. LaBarbera, Priscilla, & MacLachlan, James. (1979). Time-compressed speech in radio advertising. Journal of Marketing, 43, 30-36.
17. Lane, Harlan, & Grosjean, François. (1973). Perception of reading rate by speakers and listeners. Journal of Experimental Psychology, 97, 141-147.
18. Lautman, Martin R., & Dean, K. Jeffrey. (1983). Time compression of television advertising. In Larry Percy & Arch G. Woodside (Eds.), Advertising and consumer psychology (pp. 219-236). Lexington, MA: Lexington.
19. MacLachlan, James, & Dean, Michael H. (1980). Reducing the costs of TV commercials by use of time compressions. Journal of Marketing Research, 17, 52-57.
20. Mehrabian, Albert. (1972). Nonverbal communication. Chicago: Aldine-Atherton.
21. Miller, Joanne L., & Grosjean, François. (1981). How the components of speaking rate influence perception of phonetic segments. Journal of Experimental Psychology: Human Perception and Performance, 7, 208-215.
22. Miller, Norman, Maruyama, Geoffrey, Beaber, Rex J., & Valone, Keith. (1976). Speed of speech and persuasion. Journal of Personality and Social Psychology, 34, 615-624.
23. Moore, Danny L., Hausknecht, Douglas, & Thamodaran, Kanchana. (1986). Time compression, response opportunity, and persuasion. Journal of Consumer Research, 13, 85-99.
24. Oksenberg, Lois, Coleman, Lerita, & Cannell, Charles F. (1986). Interviewers' voices and refusal rates in telephone surveys. Public Opinion Quarterly, 50, 97-111.
25. Petty, Richard E., & Cacioppo, John T. (1986). Communication and persuasion: Central and peripheral routes to attitude change. New York: Springer-Verlag.
26. Pittam, Jeffery, & Scherer, Klaus R. (1993). Vocal expression and communication of emotion. In Michael Lewis & Jeannette M. Haviland (Eds.), Handbook of emotions (pp. 185-197). New York: Guilford.
27. Schlinger, Mary Jane R., Alwitt, Linda F., McCarthy, Kathleen E., & Green, Leila. (1983). Effects of time compression on attitudes and information processing. Journal of Marketing, 47, 79-85.
28. Smith, Stephen M., & Shaffer, David R. (1995). Speed of speech and persuasion: Evidence for multiple effects. Personality and Social Psychology Bulletin, 21, 1051-1060.
29. Stephens, Nancy. (1982). The effectiveness of time compressed television advertisements with older adults. Journal of Advertising, 11(4), 48-55.
30. Street, Richard L. Jr., Brady, Robert M., & Lee, Raymond. (1984). Evaluative responses to communicators: The effects of speech rate, sex, and interaction context. Western Journal of Speech Communication, 48, 14-27.
31. Vann, John W., Rogers, Robert D., & Penrod, John P. (1987). The cognitive effects of time-compressed advertising. Journal of Advertising, 16(2), 10-19.
32. Zuckerman, Miron, & Miyake, Kunitate. (1993). The attractive voice: What makes it so? Journal of Nonverbal Behavior, 17, 119-135.