What women want? How contextual product displays influence women's online shopping behavior

Journal of Business Research

Volumn 123, Issue , 2021, Pages 625-641

  González, Eva M ^a   Meyer, Jan Hinrich ^b   Paz Toldos, M ^a  

^a SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

^b Ramon Llull University   (Spain)

Author keywords

Contextual product display; Fashion retailing; Gender differences; Online retailing; Purchase intention; Value perception

Indexed keywords

EID: 85093676292     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2020.10.002     Document Type: Article

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