Creating effective online customer experiences

Journal of Marketing

Volumn 83, Issue 2, 2019, Pages 98-119

  Bleier, Alexander ^a   Harmeling, Colleen M ^b   Palmatier, Robert W ^c  

^a FRANKFURT SCHOOL OF FINANCE AND MANAGEMENT   (Germany)

^b FLORIDA STATE UNIVERSITY   (United States)

^c UNIVERSITY OF WASHINGTON   (United States)

Author keywords

Online customer experience; Online design elements; Online retailing; Taguchi design; Web design

Indexed keywords

EID: 85064531955     PISSN: 00222429     EISSN: 15477185     Source Type: Journal    
DOI: 10.1177/0022242918809930     Document Type: Article

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