Retailing in today's world: Multiple channels and other strategic decisions affecting firm performance

Journal of Retailing and Consumer Services

Volumn 34, Issue , 2017, Pages 261-263

  Grewal, Dhruv ^a   Roggeveen, Anne L ^a   Runyan, Rodney C ^b,c   Nordfält, Jens ^d   Vazquez Lira, Maria Elena ^e  

^a BABSON COLLEGE   (United States)

^b TEXAS STATE UNIVERSITY   (United States)

^c LANCASTER UNIVERSITY   (United Kingdom)

^d STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^e SCHOOL OF ENGINEERING AND SCIENCES   (Mexico)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84953431816     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2016.01.007     Document Type: Editorial

References (13)

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2. Grewal, Dhruv, Kusum, Ailawadi, Dinesh, Gauri, Kevin, Hall, Praveen, Kopalle, Jane, Robertson, Innovation in retail pricing and promotions. J. Retail. 87S:1 (2011), S43–S52.
3. Grewal, Dhruv, Bart, Yakov, Spann, Martin, Zubcsek, Peter Pal, Mobile advertising: a framework and research agenda. J. Interact. Mark., 2016 conditional acceptance.
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12. Roggeveen, Anne L., Grewal, Dhruv, Townsend, Claudia, Krishnan, R., The impact of dynamic presentation format on consumer preferences for hedonic products and services. J. Mark. 79 (2015), 34–49 Forthcoming.
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