Does the presence of a mannequin head change shopping behavior?

Journal of Business Research

Volumn 69, Issue 2, 2016, Pages 517-524

  Lindström, Annika ^b,c   Berg, Hanna ^a   Nordfält, Jens ^c   Roggeveen, Anne L ^a   Grewal, Dhruv ^a  

^a STOCKHOLM SCHOOL OF ECONOMICS   (Sweden)

^b STOCKHOLM UNIVERSITY   (Sweden)

^c BABSON COLLEGE   (United States)

Author keywords

In store displays; Mannequin; Retail atmospherics; Retail displays

Indexed keywords

EID: 84930606972     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2015.04.011     Document Type: Article

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