메뉴 건너뛰기




Volumn , Issue , 2007, Pages 117-151

Individual giving behaviour: A multidisciplinary review

Author keywords

[No Author keywords available]

Indexed keywords


EID: 85075695578     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203936023-15     Document Type: Chapter
Times cited : (19)

References (241)
  • 1
    • 33846996863 scopus 로고    scopus 로고
    • Indianapolis, IN: AAFRC Trust for Philanthropy
    • AAFRC Trust for Philanthropy (2005) Giving USA 2005, Indianapolis, IN: AAFRC Trust for Philanthropy.
    • (2005) Giving USA 2005
  • 2
    • 0031478211 scopus 로고    scopus 로고
    • Dimensions of brand personality
    • Aaker, J. L. (1997) ‘Dimensions of brand personality’, Journal of Marketing Research, 34(3): 347-56.
    • (1997) Journal of Marketing Research , vol.34 , Issue.3 , pp. 347-356
    • Aaker, J.L.1
  • 3
    • 0002186068 scopus 로고
    • The crowding-out effect on government transfers on private charitable contributions
    • Abrams, B. A. and Schitz, M. D. (1978) ‘The crowding-out effect on government transfers on private charitable contributions’, Public Choice, 33(1): 29-39.
    • (1978) Public Choice , vol.33 , Issue.1 , pp. 29-39
    • Abrams, B.A.1    Schitz, M.D.2
  • 4
    • 0026319281 scopus 로고
    • Fundraising portrayals of people with disabilities: Donations and attitudes
    • Adler, A. B., Wright, B. A. and Ulicny, G. R. (1991) ‘Fundraising portrayals of people with disabilities: Donations and attitudes’, Rehabilitation Psychology, 36(4): 231-40.
    • (1991) Rehabilitation Psychology , vol.36 , Issue.4 , pp. 231-240
    • Adler, A.B.1    Wright, B.A.2    Ulicny, G.R.3
  • 5
    • 37349071544 scopus 로고    scopus 로고
    • Do-it-yourself DRTV: A practical guide to making direct response television advertising work for charities
    • Aldrich, T. (2004) ‘Do-it-yourself DRTV: A practical guide to making direct response television advertising work for charities’, International Journal of Nonprofit and Voluntary Sector Marketing, 9(2): 135-44.
    • (2004) International Journal of Nonprofit and Voluntary Sector Marketing , vol.9 , Issue.2 , pp. 135-144
    • Aldrich, T.1
  • 6
    • 0002012852 scopus 로고
    • Self-perception based strategies for stimulating energy conservation
    • Allen, C. T. (1982) ‘Self-perception based strategies for stimulating energy conservation’, Journal of Consumer Research, 8(4): 381-90.
    • (1982) Journal of Consumer Research , vol.8 , Issue.4 , pp. 381-390
    • Allen, C.T.1
  • 7
    • 0038972796 scopus 로고
    • An investigation of planned helping behavior
    • Amato, P. R. (1985) ‘An investigation of planned helping behavior’, Journal of Research In Personality, 19(2): 232-52.
    • (1985) Journal of Research In Personality , vol.19 , Issue.2 , pp. 232-252
    • Amato, P.R.1
  • 8
    • 0006496393 scopus 로고
    • Empirical analysis of motives underlying contributions to charity
    • Amos, O. M. (1982) ‘Empirical analysis of motives underlying contributions to charity’, Atlantic Economic Journal, 10(4): 45-52.
    • (1982) Atlantic Economic Journal , vol.10 , Issue.4 , pp. 45-52
    • Amos, O.M.1
  • 9
    • 84936397875 scopus 로고
    • Giving with impure altruism: Applications to charity and Ricardian equivalence
    • Andreoni, J. (1989) ‘Giving with impure altruism: Applications to charity and Ricardian equivalence’, Journal of Political Economy, 97(6): 1447-58.
    • (1989) Journal of Political Economy , vol.97 , Issue.6 , pp. 1447-1458
    • Andreoni, J.1
  • 10
    • 0000362594 scopus 로고
    • Impure altruism and donations to public goods: A theory of warm-glow giving
    • Andreoni, J. (1990) ‘Impure altruism and donations to public goods: A theory of warm-glow giving’, Economic Journal, 100(401): 464-77.
    • (1990) Economic Journal , vol.100 , Issue.401 , pp. 464-477
    • Andreoni, J.1
  • 11
    • 0001060794 scopus 로고
    • An experimental test of the public goods crowding-out hypothesis
    • Andreoni, J. (1993) ‘An experimental test of the public goods crowding-out hypothesis’, American Economic Review, 83(5): 1317-27.
    • (1993) American Economic Review , vol.83 , Issue.5 , pp. 1317-1327
    • Andreoni, J.1
  • 12
    • 0032416911 scopus 로고    scopus 로고
    • Toward a theory of charitable fund-raising
    • Andreoni, J. (1998) ‘Toward a theory of charitable fund-raising’, Journal of Political Economy, 106(6): 1186-1213.
    • (1998) Journal of Political Economy , vol.106 , Issue.6 , pp. 1186-1213
    • Andreoni, J.1
  • 14
    • 33845866830 scopus 로고    scopus 로고
    • Leadership giving in charitable fundraising
    • Andreoni, J. (2006) ‘Leadership giving in charitable fundraising’, Journal of Public Economic Theory, 8(1): 1-22.
    • (2006) Journal of Public Economic Theory , vol.8 , Issue.1 , pp. 1-22
    • Andreoni, J.1
  • 15
    • 2942718933 scopus 로고    scopus 로고
    • Do government grants to private charities crowd out giving or fundraising?
    • Andreoni, J. and Payne, A. (2003) ‘Do government grants to private charities crowd out giving or fundraising?', American Economic Review, 93(3): 792-812.
    • (2003) American Economic Review , vol.93 , Issue.3 , pp. 792-812
    • Andreoni, J.1    Payne, A.2
  • 16
    • 0347129550 scopus 로고    scopus 로고
    • Public goods experiments without confidentiality: A glimpse into fund-raising
    • Andreoni, J. and Petrie, R. (2004) ‘Public goods experiments without confidentiality: A glimpse into fund-raising’, Journal of Public Economics, 88(7-8): 1605-23.
    • (2004) Journal of Public Economics , vol.88 , Issue.7-8 , pp. 1605-1623
    • Andreoni, J.1    Petrie, R.2
  • 17
    • 0037413097 scopus 로고    scopus 로고
    • Charitable giving by married couples: Who decides and why does it matter?
    • Andreoni, J. Brown, E. and Rischall, I. (2003) ‘Charitable giving by married couples: Who decides and why does it matter?', Journal of Human Resources, 38(1): 111-33.
    • (2003) Journal of Human Resources , vol.38 , Issue.1 , pp. 111-133
    • Andreoni, J.1    Brown, E.2    Rischall, I.3
  • 19
  • 20
    • 0001382505 scopus 로고    scopus 로고
    • Kin, altruism, reciprocal altruism and the big five personality factors
    • Ashton, M., Paunonen, S.V., Helmes, E. and Jackson, D. N. (1998) ‘Kin, altruism, reciprocal altruism and the big five personality factors’, Evolution and Human Behaviour, 19(4): 243-55.
    • (1998) Evolution and Human Behaviour , vol.19 , Issue.4 , pp. 243-255
    • Ashton, M.1    Paunonen, S.V.2    Helmes, E.3    Jackson, D.N.4
  • 21
    • 84991149486 scopus 로고
    • A relational obligations approach to the foot-in-the-mouth effect
    • Aune, R. K. and Basil, M. D. (1994) ‘A relational obligations approach to the foot-in-the-mouth effect’, Journal of Applied Social Psychology, 24(6): 546-56.
    • (1994) Journal of Applied Social Psychology , vol.24 , Issue.6 , pp. 546-556
    • Aune, R.K.1    Basil, M.D.2
  • 22
    • 0029687063 scopus 로고    scopus 로고
    • Charitable contributions and intergenerational transfers
    • Auten, G. and Joulfaian, D. (1996) ‘Charitable contributions and intergenerational transfers’, Journal of Public Economics, 59(1): 55-68.
    • (1996) Journal of Public Economics , vol.59 , Issue.1 , pp. 55-68
    • Auten, G.1    Joulfaian, D.2
  • 23
    • 84892153753 scopus 로고
    • Provision of public goods: Fully implementing the core through private contributions
    • Bagnoli, M. and Lipman, B. (1989) ‘Provision of public goods: Fully implementing the core through private contributions’, Review of Economic Studies, 56(188): 583-601.
    • (1989) Review of Economic Studies , vol.56 , Issue.188 , pp. 583-601
    • Bagnoli, M.1    Lipman, B.2
  • 24
    • 0000521312 scopus 로고
    • How social an animal? The human capacity for caring
    • Batson, C. D. (1990) ‘How social an animal? The human capacity for caring’, American Psychologist, 45(3): 336-46.
    • (1990) American Psychologist , vol.45 , Issue.3 , pp. 336-346
    • Batson, C.D.1
  • 28
    • 0000308606 scopus 로고
    • An experimental analysis of self-persuasion
    • Bem, D. (1965) ‘An experimental analysis of self-persuasion’, Journal of Experimental Social Psychology, 1(3): 199-218.
    • (1965) Journal of Experimental Social Psychology , vol.1 , Issue.3 , pp. 199-218
    • Bem, D.1
  • 29
    • 77956834782 scopus 로고
    • Self-perception theory
    • L. Berkowitz (ed.), New York: Academic Press
    • Bem, D. (1972) ‘Self-perception theory’, in L. Berkowitz (ed.) Advances in Experimental Social Psychology, New York: Academic Press.
    • (1972) Advances in Experimental Social Psychology
    • Bem, D.1
  • 30
    • 0030486451 scopus 로고    scopus 로고
    • Enhancing helping behavior: An integrative framework for promotion planning
    • Bendapudi, N., Singh, S. N. and Bendapudi, V. (1996) ‘Enhancing helping behavior: An integrative framework for promotion planning’, Journal of Marketing, 60(3): 33-49.
    • (1996) Journal of Marketing , vol.60 , Issue.3 , pp. 33-49
    • Bendapudi, N.1    Singh, S.N.2    Bendapudi, V.3
  • 31
  • 32
    • 48349128016 scopus 로고    scopus 로고
    • Causes and consequences of donor perceptions of the quality of the relationship marketing activities of charitable organizations
    • Bennett, R. and Barkensjo, A. (2005) ‘Causes and consequences of donor perceptions of the quality of the relationship marketing activities of charitable organizations’, Journal of Targeting, Measurement and Analysis for Marketing, 13(2): 122-39.
    • (2005) Journal of Targeting, Measurement and Analysis for Marketing , vol.13 , Issue.2 , pp. 122-139
    • Bennett, R.1    Barkensjo, A.2
  • 34
    • 0039407971 scopus 로고
    • Soliciting charity contributions: The parlance of asking for money
    • Benson, P. L. and Catt, V. L. (1978) ‘Soliciting charity contributions: The parlance of asking for money’, Journal of Applied Social Psychology, 8(1): 84-95.
    • (1978) Journal of Applied Social Psychology , vol.8 , Issue.1 , pp. 84-95
    • Benson, P.L.1    Catt, V.L.2
  • 35
    • 0000820520 scopus 로고
    • Conditioning through vicarious instigation
    • Berger, S. M. (1962). ‘Conditioning through vicarious instigation’, Psychological Review, 69(5): 450-66.
    • (1962) Psychological Review , vol.69 , Issue.5 , pp. 450-466
    • Berger, S.M.1
  • 37
    • 0001249680 scopus 로고
    • The predicament of injustice: The management of moral outrage
    • L. L. Cummings and B. M. Staw (eds), Greenwich, CT: JAI Press
    • Bies, R. J. (1987) ‘The predicament of injustice: The management of moral outrage’, in L. L. Cummings and B. M. Staw (eds) Research in Organizational Behavior, Greenwich, CT: JAI Press.
    • (1987) Research in Organizational Behavior
    • Bies, R.J.1
  • 38
    • 34248968939 scopus 로고
    • Gift giving as a function of group standards
    • Blake, R. R., Rosenbaum, M. and Duryea, R. A. (1955) ‘Gift giving as a function of group standards’, Human Relations, 8(1): 61-73.
    • (1955) Human Relations , vol.8 , Issue.1 , pp. 61-73
    • Blake, R.R.1    Rosenbaum, M.2    Duryea, R.A.3
  • 39
    • 0000657608 scopus 로고    scopus 로고
    • An experimental test of the crowding out hypothesis: The nature of beneficial behavior
    • Bolton, G. and Katok, E. (1998) ‘An experimental test of the crowding out hypothesis: The nature of beneficial behavior’, Journal of Economic Behavior and Organization, 37(3): 315-31.
    • (1998) Journal of Economic Behavior and Organization , vol.37 , Issue.3 , pp. 315-331
    • Bolton, G.1    Katok, E.2
  • 40
    • 85075678949 scopus 로고
    • The values of the wealthy: Philanthropic attitudes as a reflection of political philosophy in American culture
    • Washington, DC: Independent Sector
    • Boris, E. T. (1987) ‘The values of the wealthy: Philanthropic attitudes as a reflection of political philosophy in American culture’, in The Constitution and The Independent Sector, Washington, DC: Independent Sector, pp. 237-47.
    • (1987) The Constitution and The Independent Sector , pp. 237-247
    • Boris, E.T.1
  • 42
    • 0036417475 scopus 로고    scopus 로고
    • How to give and receive: An exploratory study of charitable hybrids
    • Brady, M. K., Doble, C. H., Utter, D. J. and Smith, G. E. (2002) ‘How to give and receive: An exploratory study of charitable hybrids’, Psychology and Marketing, 19 (11): 919-44.
    • (2002) Psychology and Marketing , vol.19 , Issue.11 , pp. 919-944
    • Brady, M.K.1    Doble, C.H.2    Utter, D.J.3    Smith, G.E.4
  • 43
    • 0040796251 scopus 로고
    • Will boomers give generously?
    • Braus, P. (1994) ‘Will boomers give generously?', American Demographics, 16(7): 48-52.
    • (1994) American Demographics , vol.16 , Issue.7 , pp. 48-52
    • Braus, P.1
  • 46
    • 0011268349 scopus 로고
    • Organizational fundraising: Further evidence on the effects of legitimizing small donations
    • Brockner, J., Guzzi, B., Kane, J., Levine, E. and Shaplen, K. (1984) ‘Organizational fundraising: Further evidence on the effects of legitimizing small donations’, Journal of Consumer Research, 11(1): 611-14.
    • (1984) Journal of Consumer Research , vol.11 , Issue.1 , pp. 611-614
    • Brockner, J.1    Guzzi, B.2    Kane, J.3    Levine, E.4    Shaplen, K.5
  • 48
    • 23944520822 scopus 로고    scopus 로고
    • The estate tax and charitable bequests: Elasticity estimates using probate records
    • Brunetti, M. J. (2005) ‘The estate tax and charitable bequests: Elasticity estimates using probate records’, National Tax Journal, 58(2): 165-88.
    • (2005) National Tax Journal , vol.58 , Issue.2 , pp. 165-188
    • Brunetti, M.J.1
  • 49
    • 0014120939 scopus 로고
    • Models and helping: Naturalistic studies in aiding behaviour of crowding in on others
    • Bryan, J. H. and Test, M. A. (1967) ‘Models and helping: Naturalistic studies in aiding behaviour of crowding in on others’, Journal of Applied Social Psychology, 6: 400-7.
    • (1967) Journal of Applied Social Psychology , vol.6 , pp. 400-407
    • Bryan, J.H.1    Test, M.A.2
  • 50
    • 28844465024 scopus 로고    scopus 로고
    • Participation in philanthropic activities: Donating money and time
    • Bryant, W. K., Jeon-Slaughter, H., Kang, H. and Tax, A. (2003) ‘Participation in philanthropic activities: Donating money and time’, Journal of Consumer Policy, 26(1): 43-74.
    • (2003) Journal of Consumer Policy , vol.26 , Issue.1 , pp. 43-74
    • Bryant, W.K.1    Jeon-Slaughter, H.2    Kang, H.3    Tax, A.4
  • 52
    • 84928454864 scopus 로고
    • Helping behavior as role behavior: Disclosing social structure and history in the analysis of pro-social action
    • Callero, P. L., Howard, J. A. and Piliavin, J. A. (1987) ‘Helping behavior as role behavior: Disclosing social structure and history in the analysis of pro-social action’, Social Psychology Quarterly, 50(3): 247-56.
    • (1987) Social Psychology Quarterly , vol.50 , Issue.3 , pp. 247-256
    • Callero, P.L.1    Howard, J.A.2    Piliavin, J.A.3
  • 53
    • 0016570725 scopus 로고
    • Effects of initial request size and timing of a second request on compliance: The foot in the door and the door in the face
    • Cann, A., Sherman, S. J. and Elkes, R. (1975) ‘Effects of initial request size and timing of a second request on compliance: The foot in the door and the door in the face’, Journal of Personality and Social Psychology, 32(5): 774-82.
    • (1975) Journal of Personality and Social Psychology , vol.32 , Issue.5 , pp. 774-782
    • Cann, A.1    Sherman, S.J.2    Elkes, R.3
  • 54
    • 0000761709 scopus 로고
    • A benefit segmentation of the major donor market
    • Cermak, D., File, K. and Prince, R. (1994) ‘A benefit segmentation of the major donor market’, Journal of Business Research, 29(2): 121-30.
    • (1994) Journal of Business Research , vol.29 , Issue.2 , pp. 121-130
    • Cermak, D.1    File, K.2    Prince, R.3
  • 56
    • 0016965610 scopus 로고
    • Test of a concession procedure for inducing verbal, behavioural and further compliance with a request to give blood
    • Cialdini, R. B. and Ascani, K. (1976) ‘Test of a concession procedure for inducing verbal, behavioural and further compliance with a request to give blood’, Journal of Applied Psychology, 61(3): 295-300.
    • (1976) Journal of Applied Psychology , vol.61 , Issue.3 , pp. 295-300
    • Cialdini, R.B.1    Ascani, K.2
  • 57
    • 0000569811 scopus 로고
    • Increasing compliance by legitimizing paltry contributions: When even a penny helps
    • Cialdini, R. B. and Schroeder, D. A. (1976) ‘Increasing compliance by legitimizing paltry contributions: When even a penny helps’, Journal of Personality and Social Psychology, 34(4): 599-604.
    • (1976) Journal of Personality and Social Psychology , vol.34 , Issue.4 , pp. 599-604
    • Cialdini, R.B.1    Schroeder, D.A.2
  • 58
    • 0001590626 scopus 로고
    • A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places
    • Cialdini, R. B. Reno, R. R. and Kallgren, C. A. (1990) ‘A focus theory of normative conduct: Recycling the concept of norms to reduce littering in public places’, Journal of Personality and Social Psychology, 58(6): 1015-26.
    • (1990) Journal of Personality and Social Psychology , vol.58 , Issue.6 , pp. 1015-1026
    • Cialdini, R.B.1    Reno, R.R.2    Kallgren, C.A.3
  • 60
    • 0000260797 scopus 로고
    • A functional analysis of altruism and pro-social behaviour: The case of volunteerism
    • Clary, E. G. and Snyder, M. (1991). ‘A functional analysis of altruism and pro-social behaviour: The case of volunteerism’, Review of Personality and Social Psychology, 12: 119-48.
    • (1991) Review of Personality and Social Psychology , vol.12 , pp. 119-148
    • Clary, E.G.1    Snyder, M.2
  • 65
    • 0021750311 scopus 로고
    • When will people help? The effects of gender, urgency and location on altruism
    • Coliazzi, A., Williams, K. J. and Kayson, W. A. (1984) ‘When will people help? The effects of gender, urgency and location on altruism’, Psychological Reports, 55: 139-42.
    • (1984) Psychological Reports , vol.55 , pp. 139-142
    • Coliazzi, A.1    Williams, K.J.2    Kayson, W.A.3
  • 69
    • 85043740534 scopus 로고
    • Measuring individual differences in empathy: Evidence for a multidimensional approach
    • Davis, M. H. (1983) ‘Measuring individual differences in empathy: Evidence for a multidimensional approach’, Journal of Personality and Social Psychology, 44(1): 113-26.
    • (1983) Journal of Personality and Social Psychology , vol.44 , Issue.1 , pp. 113-126
    • Davis, M.H.1
  • 70
    • 0023248172 scopus 로고
    • Emotional reactions to dramatic film stimuli: The influence of cognitive and emotional empathy
    • Davis, M. H. Hull, J. G., Young, R. D. and Warren, G. G. (1987) ‘Emotional reactions to dramatic film stimuli: The influence of cognitive and emotional empathy’, Journal of Personality and Social Psychology, 52(1): 126-33.
    • (1987) Journal of Personality and Social Psychology , vol.52 , Issue.1 , pp. 126-133
    • Davis, M.H.1    Hull, J.G.2    Young, R.D.3    Warren, G.G.4
  • 71
    • 0040558023 scopus 로고    scopus 로고
    • Empathy, expectations and situational preferences: Personality influences on the decision to participate in volunteer helping behaviours
    • Davis, M. H. Mitchell K. V., Hall, J. A., Lothert, J., Snapp, T. and Meyer, M. (1999) ‘Empathy, expectations and situational preferences: Personality influences on the decision to participate in volunteer helping behaviours’, Journal of Personality, 67(3): 469-503.
    • (1999) Journal of Personality , vol.67 , Issue.3 , pp. 469-503
    • Davis, M.H.1    Mitchell, K.V.2    Hall, J.A.3    Lothert, J.4    Snapp, T.5    Meyer, M.6
  • 72
    • 0023926370 scopus 로고
    • Four motivations for charitable giving: Implications for marketing strategy to attract monetary donations for medical research
    • Dawson, S. (1988) ‘Four motivations for charitable giving: Implications for marketing strategy to attract monetary donations for medical research’, Journal of Health Care Marketing, 8(2): 31-7.
    • (1988) Journal of Health Care Marketing , vol.8 , Issue.2 , pp. 31-37
    • Dawson, S.1
  • 73
    • 0037729137 scopus 로고    scopus 로고
    • Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior
    • Desmet, P. and Feinberg, F. (2003) ‘Ask and ye shall receive: The effect of the appeals scale on consumers’ donation behavior’, Journal of Economic Psychology, 24(3), 349-76.
    • (2003) Journal of Economic Psychology , vol.24 , Issue.3 , pp. 349-376
    • Desmet, P.1    Feinberg, F.2
  • 74
    • 2142710067 scopus 로고    scopus 로고
    • A theory of impact philanthropy
    • Duncan, B. (2004) ‘A theory of impact philanthropy’, Journal of Public Economics, 88(9/10): 2159-81.
    • (2004) Journal of Public Economics , vol.88 , Issue.9-10 , pp. 2159-2181
    • Duncan, B.1
  • 75
    • 85004720985 scopus 로고
    • Charity advertising. For or against people with a mental handicap?
    • Eayrs, C. B. and Ellis, N. (1990) ‘Charity advertising. For or against people with a mental handicap?', British Journal of Social Psychology, 29(4): 349-66.
    • (1990) British Journal of Social Psychology , vol.29 , Issue.4 , pp. 349-366
    • Eayrs, C.B.1    Ellis, N.2
  • 76
    • 0023068773 scopus 로고
    • The relation of empathy to prosocial and related behaviors
    • Eisenberg, N. and Miller, P. A. (1987) ‘The relation of empathy to prosocial and related behaviors’, Psychological Bulletin, 101(1): 91-119.
    • (1987) Psychological Bulletin , vol.101 , Issue.1 , pp. 91-119
    • Eisenberg, N.1    Miller, P.A.2
  • 80
    • 0005624943 scopus 로고
    • When does sex affect altruistic behavior?
    • Feinman, S. (1978) ‘When does sex affect altruistic behavior?', Psychological Reports, 43: 1218.
    • (1978) Psychological Reports , vol.43 , pp. 1218
    • Feinman, S.1
  • 81
    • 30344483308 scopus 로고
    • The effect of a telethon on attitudes toward disabled people and financial contributions
    • Feldman, D. and Feldman, B. (1985) ‘The effect of a telethon on attitudes toward disabled people and financial contributions’, Journal of Rehabilitation, 51(3): 42-5.
    • (1985) Journal of Rehabilitation , vol.51 , Issue.3 , pp. 42-45
    • Feldman, D.1    Feldman, B.2
  • 82
    • 4644234910 scopus 로고
    • A theory of social comparison processes
    • Festinger, L. (1954) ‘A theory of social comparison processes’, Human Relations, 7(2): 117-40.
    • (1954) Human Relations , vol.7 , Issue.2 , pp. 117-140
    • Festinger, L.1
  • 83
    • 84936566865 scopus 로고
    • The marketing of non-profit making organizations: A preliminary report
    • Ford, D. (1976) ‘The marketing of non-profit making organizations: A preliminary report’, European Journal of Marketing, 10(5): 266-79.
    • (1976) European Journal of Marketing , vol.10 , Issue.5 , pp. 266-279
    • Ford, D.1
  • 84
    • 0001214113 scopus 로고
    • Increasing contributions in solicitation campaigns: The use of large and small anchorpoints
    • Fraser, C., Hite, R. E. and Sauer, P. L. (1988) ‘Increasing contributions in solicitation campaigns: The use of large and small anchorpoints’, Journal of Consumer Research, 15(2): 284-7.
    • (1988) Journal of Consumer Research , vol.15 , Issue.2 , pp. 284-287
    • Fraser, C.1    Hite, R.E.2    Sauer, P.L.3
  • 85
    • 0013937494 scopus 로고
    • Compliance without pressure: The foot in the door technique
    • Freedman, J. L. and Fraser, S. (1966) ‘Compliance without pressure: The foot in the door technique’, Journal of Personality and Social Psychology, 4(2): 195-202.
    • (1966) Journal of Personality and Social Psychology , vol.4 , Issue.2 , pp. 195-202
    • Freedman, J.L.1    Fraser, S.2
  • 86
    • 0002222591 scopus 로고
    • Natural helping systems: A survey of Red Cross volunteers
    • Frisch, M. and Gerrard, M. (1981) ‘Natural helping systems: A survey of Red Cross volunteers’, American Journal of Community Psychology, 9(4): 567-79.
    • (1981) American Journal of Community Psychology , vol.9 , Issue.4 , pp. 567-579
    • Frisch, M.1    Gerrard, M.2
  • 87
    • 0038188590 scopus 로고    scopus 로고
    • Strategic positioning and the financing of nonprofit organizations: Is efficiency rewarded in the contributions marketplace?
    • Frumkin, P. and Kim, M. T. (2001) ‘Strategic positioning and the financing of nonprofit organizations: Is efficiency rewarded in the contributions marketplace?', Public Administration Review 61(3), 266-275.
    • (2001) Public Administration Review , vol.61 , Issue.3 , pp. 266-275
    • Frumkin, P.1    Kim, M.T.2
  • 88
    • 0013114822 scopus 로고
    • Empathy, sadness and distress: Three related but distinct vicarious affective responses to another’s suffering
    • Fultz, J., Schaller, M. and Cialdini, R. B. (1988) ‘Empathy, sadness and distress: Three related but distinct vicarious affective responses to another’s suffering’, Personality and Social Psychology Bulletin, 14(2): 312-25.
    • (1988) Personality and Social Psychology Bulletin , vol.14 , Issue.2 , pp. 312-325
    • Fultz, J.1    Schaller, M.2    Cialdini, R.B.3
  • 93
    • 0001606642 scopus 로고
    • Language and individual differences: The search for universals in personality lexicons
    • L. Wheeler (ed.), (1st edn), Beverly Hills, CA: Sage Publications
    • Goldberg, L. R. (1981) ‘Language and individual differences: The search for universals in personality lexicons’, in L. Wheeler (ed.) Review of Personality and Social Psychology (1st edn), Beverly Hills, CA: Sage Publications.
    • (1981) Review of Personality and Social Psychology
    • Goldberg, L.R.1
  • 94
    • 0027348286 scopus 로고
    • The structure of phenotypic personality traits
    • Goldberg, L. R. (1993) ‘The structure of phenotypic personality traits’, American Psychology, 48(1): 26-34.
    • (1993) American Psychology , vol.48 , Issue.1 , pp. 26-34
    • Goldberg, L.R.1
  • 95
    • 0032364171 scopus 로고    scopus 로고
    • The multiple perspectives inventory: A measure of perspective-taking
    • Gorenflo, D. W. and Crano, W. D. (1998) ‘The multiple perspectives inventory: A measure of perspective-taking’, Swiss Journal of Psychology, 57(3): 163-77.
    • (1998) Swiss Journal of Psychology , vol.57 , Issue.3 , pp. 163-177
    • Gorenflo, D.W.1    Crano, W.D.2
  • 96
    • 0016098297 scopus 로고
    • Communications Activity Substitutions in Ageing
    • Graney, M. J. and Graney, E. E. (1974) ‘Communications Activity Substitutions in Ageing’, Journal of Communication, 24(4), 88-89.
    • (1974) Journal of Communication , vol.24 , Issue.4 , pp. 88-89
    • Graney, M.J.1    Graney, E.E.2
  • 97
    • 0001168769 scopus 로고    scopus 로고
    • Agreeableness: A dimension of personality
    • R. Hogan, J. Johnson and S. Briggs (eds), New York, NY: Academic Press
    • Graziano, W. G. and Eisenberg, N. (1997) ‘Agreeableness: A dimension of personality’, in R. Hogan, J. Johnson and S. Briggs (eds) Handbook of Personality Psychology, New York, NY: Academic Press.
    • (1997) Handbook of Personality Psychology
    • Graziano, W.G.1    Eisenberg, N.2
  • 98
    • 0001777653 scopus 로고
    • A taxonomy of organizational justice theories
    • Greenberg, J. (1987) ‘A taxonomy of organizational justice theories’, Academy of Management Review, 12(1): 9-22.
    • (1987) Academy of Management Review , vol.12 , Issue.1 , pp. 9-22
    • Greenberg, J.1
  • 99
    • 0001358680 scopus 로고
    • Hey you, can ya spare some change? The case of empathy and personal distress as reactions to charitable appeals
    • Griffin, M., Babin, B. J., Attaway, J. S. and Darden, W. R. (1993) ‘Hey you, can ya spare some change? The case of empathy and personal distress as reactions to charitable appeals’, Advances in Consumer Research, 20(1): 508-14.
    • (1993) Advances in Consumer Research , vol.20 , Issue.1 , pp. 508-514
    • Griffin, M.1    Babin, B.J.2    Attaway, J.S.3    Darden, W.R.4
  • 100
    • 10244276916 scopus 로고    scopus 로고
    • Developing a brand from within: Involving employees and volunteers when developing a new brand position
    • Grounds, J. and Harkness, J. (1998) ‘Developing a brand from within: Involving employees and volunteers when developing a new brand position’, Journal of Nonprofit and Voluntary Sector Marketing, 3(2): 179-84.
    • (1998) Journal of Nonprofit and Voluntary Sector Marketing , vol.3 , Issue.2 , pp. 179-184
    • Grounds, J.1    Harkness, J.2
  • 103
    • 30344431898 scopus 로고    scopus 로고
    • Gender differences in giving: Going, going, gone?
    • Hall, H. (2004) ‘Gender differences in giving: Going, going, gone?', New Directions for Philanthropic Fundraising, 2004(43): 71-81.
    • (2004) New Directions for Philanthropic Fundraising , vol.2004 , Issue.43 , pp. 71-81
    • Hall, H.1
  • 104
    • 67849101325 scopus 로고
    • Geo-demographics: Targeting the market
    • Hansler, D. F. and Riggin, D. L. (1989) ‘Geo-demographics: Targeting the market’, Fundraising Management, 20: 35-40.
    • (1989) Fundraising Management , vol.20 , pp. 35-40
    • Hansler, D.F.1    Riggin, D.L.2
  • 105
    • 0031996097 scopus 로고    scopus 로고
    • What do donations buy? A model of philanthropy based on prestige and warm glow
    • Harbaugh, W. (1998) ‘What do donations buy? A model of philanthropy based on prestige and warm glow’, Journal of Public Economics, 67(2): 269-84.
    • (1998) Journal of Public Economics , vol.67 , Issue.2 , pp. 269-284
    • Harbaugh, W.1
  • 107
    • 84909342486 scopus 로고
    • Devaluation of the disabled in fundraising
    • Harris, R. M. and Harris, A. C. (1977) ‘Devaluation of the disabled in fundraising’, Rehabilitation Psychology, 24: 69-78.
    • (1977) Rehabilitation Psychology , vol.24 , pp. 69-78
    • Harris, R.M.1    Harris, A.C.2
  • 109
    • 84976921591 scopus 로고
    • Fundraising costs: Societal implications for philanthropies and their supporters
    • Harvey, J. W. and McCrohan, K. F. (1988) ‘Fundraising costs: Societal implications for philanthropies and their supporters’, Business and Society, 27(1): 15-22.
    • (1988) Business and Society , vol.27 , Issue.1 , pp. 15-22
    • Harvey, J.W.1    McCrohan, K.F.2
  • 111
    • 33644513303 scopus 로고    scopus 로고
    • Social entrepreneurship: Understanding consumer motives for buying the Big Issue
    • Hibbert, S., Hogg, G. and Quinn, T. (2005) ‘Social entrepreneurship: Understanding consumer motives for buying the Big Issue’, Journal of Consumer Behaviour, 4(3): 159-72.
    • (2005) Journal of Consumer Behaviour , vol.4 , Issue.3 , pp. 159-172
    • Hibbert, S.1    Hogg, G.2    Quinn, T.3
  • 112
    • 0001560226 scopus 로고
    • Interaction of affect and cognition in empathy
    • C. E. Izard, J. Kagan and R. B. Zajonc (eds), Cambridge, UK: Cambridge University Press
    • Hoffman, M. L. (1984) ‘Interaction of affect and cognition in empathy’, in C. E. Izard, J. Kagan and R. B. Zajonc (eds) Emotions, Cognition and Behavior, Cambridge, UK: Cambridge University Press.
    • (1984) Emotions, Cognition and Behavior
    • Hoffman, M.L.1
  • 113
    • 84925386367 scopus 로고
    • The influence of verbal responses to common greetings on compliance behavior: The foot-in-the-mouth effect
    • Howard, D. J. (1990) ‘The influence of verbal responses to common greetings on compliance behavior: The foot-in-the-mouth effect’, Journal of Applied Social Psychology, 20(14): 1185-96.
    • (1990) Journal of Applied Social Psychology , vol.20 , Issue.14 , pp. 1185-1196
    • Howard, D.J.1
  • 115
    • 84986393024 scopus 로고
    • The effects of photographs of the handicapped on donations to charity: When a thousand words may be too much
    • Isen, A. M. and Noonberg. A. (1979) ‘The effects of photographs of the handicapped on donations to charity: When a thousand words may be too much’, Journal of Applied Social Psychology, 9(5): 426-31.
    • (1979) Journal of Applied Social Psychology , vol.9 , Issue.5 , pp. 426-431
    • Isen, A.M.1    Noonberg, A.2
  • 117
    • 84879893472 scopus 로고    scopus 로고
    • The rise and fall? Of face to face fundraising in the United Kingdom
    • autumn
    • Jay, E. (2002) ‘The rise and fall? Of face to face fundraising in the United Kingdom’, New Directions for Philanthropic Fundraising, 33 (autumn): 83-94.
    • (2002) New Directions for Philanthropic Fundraising , vol.33 , pp. 83-94
    • Jay, E.1
  • 118
    • 0002113117 scopus 로고
    • Varieties of altruism
    • J. J. Mansbridge (ed.), Chicago: University of Chicago Press
    • Jenks, C. (1990) ‘Varieties of altruism’, in J. J. Mansbridge (ed.) Beyond Self Interest, Chicago: University of Chicago Press.
    • (1990) Beyond Self Interest
    • Jenks, C.1
  • 120
    • 84963487886 scopus 로고
    • Charitable giving by UK households: Evidence from the Family Expenditure Survey
    • Jones, A. and Posnett, J. (1991) ‘Charitable giving by UK households: Evidence from the Family Expenditure Survey’, Applied Economics, 23(2): 343-51.
    • (1991) Applied Economics , vol.23 , Issue.2 , pp. 343-351
    • Jones, A.1    Posnett, J.2
  • 121
    • 4344572060 scopus 로고    scopus 로고
    • Feedback information and contributions to not-for-profit enterprises: Experimental investigations and implications for large-scale fundraising
    • Jones, M. and McKee, M. (2004) ‘Feedback information and contributions to not-for-profit enterprises: Experimental investigations and implications for large-scale fundraising’, Public Finance Review, 32(5): 512-27.
    • (2004) Public Finance Review , vol.32 , Issue.5 , pp. 512-527
    • Jones, M.1    McKee, M.2
  • 122
    • 85023567807 scopus 로고    scopus 로고
    • Returns on fundraising expenditures in the voluntary sector
    • University of Exeter, UK
    • Kaehler, J. and Sargeant, A. (1998) ‘Returns on fundraising expenditures in the voluntary sector’, Working Paper 98/06, University of Exeter, UK.
    • (1998) Working Paper 98/06
    • Kaehler, J.1    Sargeant, A.2
  • 123
    • 0000091556 scopus 로고
    • United Way contributions: Coercion, charity or economic self-interest?
    • Keating, B., Pitts, R. and Appel, D. (1981) ‘United Way contributions: Coercion, charity or economic self-interest?', Southern Economic Journal, 47(3): 816-23.
    • (1981) Southern Economic Journal , vol.47 , Issue.3 , pp. 816-823
    • Keating, B.1    Pitts, R.2    Appel, D.3
  • 124
    • 0346561168 scopus 로고
    • Processes of opinion change
    • Kelman, H. C. (1961) ‘Processes of opinion change,' Public Opinion Quarterly, 25(1): 57-78.
    • (1961) Public Opinion Quarterly , vol.25 , Issue.1 , pp. 57-78
    • Kelman, H.C.1
  • 125
    • 0033885203 scopus 로고    scopus 로고
    • Partners in giving: The crowding-in effects of UK government grants
    • Khanna, J. and Sandler, T. (2000) ‘Partners in giving: The crowding-in effects of UK government grants’, European Economic Review, 44(8): 1543-56.
    • (2000) European Economic Review , vol.44 , Issue.8 , pp. 1543-1556
    • Khanna, J.1    Sandler, T.2
  • 126
    • 84936311472 scopus 로고
    • An accurate measurement of the crowd-out effect, income effect, and price effect for charitable contributions
    • Kingma, B. R. (1989) ‘An accurate measurement of the crowd-out effect, income effect, and price effect for charitable contributions’, Journal of Political Economy, 97(5): 1197-207.
    • (1989) Journal of Political Economy , vol.97 , Issue.5 , pp. 1197-1207
    • Kingma, B.R.1
  • 128
    • 29144504799 scopus 로고    scopus 로고
    • How should charitable organizations motivate young professionals to give philanthropically?
    • Kottasz, R. (2004) ‘How should charitable organizations motivate young professionals to give philanthropically?, International Journal of Nonprofit and Voluntary Sector Marketing, 9(1): 9-27.
    • (2004) International Journal of Nonprofit and Voluntary Sector Marketing , vol.9 , Issue.1 , pp. 9-27
    • Kottasz, R.1
  • 129
    • 0015741076 scopus 로고
    • Effects of social labeling on giving to charity
    • Kraut, R. F. (1973) ‘Effects of social labeling on giving to charity’, Journal of Experimental Social Psychology, 9(6): 551-62.
    • (1973) Journal of Experimental Social Psychology , vol.9 , Issue.6 , pp. 551-562
    • Kraut, R.F.1
  • 130
    • 10244281236 scopus 로고
    • Altruism - A rational approach
    • N. Eisenberg (ed.), New York: Academic Press
    • Krebs, D. (1982) ‘Altruism - A rational approach’, in N. Eisenberg (ed.) Development of Prosocial Behaviour, New York: Academic Press.
    • (1982) Development of Prosocial Behaviour
    • Krebs, D.1
  • 131
    • 0002501656 scopus 로고
    • Altruism and aggression
    • G. Lindzey and E. Aronson (eds), (2nd edn), New York: Random House
    • Krebs, D. and Miller, D. T. (1985) ‘Altruism and aggression’, in G. Lindzey and E. Aronson (eds) Handbook of Social Psychology (2nd edn), New York: Random House.
    • (1985) Handbook of Social Psychology
    • Krebs, D.1    Miller, D.T.2
  • 132
  • 133
    • 0000337762 scopus 로고
    • Psychology of social impact
    • Latane, B. (1981) ‘Psychology of social impact’, American Psychologist, 36(4): 343-56.
    • (1981) American Psychologist , vol.36 , Issue.4 , pp. 343-356
    • Latane, B.1
  • 134
    • 0001583048 scopus 로고
    • Ten years of research on group size and helping
    • Latane, B. and Nida, S. (1981) ‘Ten years of research on group size and helping’, Psychological Bulletin, 89(2): 308-24.
    • (1981) Psychological Bulletin , vol.89 , Issue.2 , pp. 308-324
    • Latane, B.1    Nida, S.2
  • 135
    • 85023519326 scopus 로고
    • Telethons: A remnant of the past
    • Lattin, D. (1977) ‘Telethons: A remnant of the past’, Disabled USA, 1(4): 18-19.
    • (1977) Disabled USA , vol.1 , Issue.4 , pp. 18-19
    • Lattin, D.1
  • 136
    • 84993888643 scopus 로고
    • The justice motive in social behavior
    • Lerner, M. J. (1975) ‘The justice motive in social behavior’, Journal of Social Issues, 31: 1-20.
    • (1975) Journal of Social Issues , vol.31 , pp. 1-20
    • Lerner, M.J.1
  • 137
    • 85008214037 scopus 로고
    • Increased giving by investing more money in fundraising wisely
    • April/May
    • Levis, W. C. (1990) ‘Increased giving by investing more money in fundraising wisely’, Philanthropy Monthly, April/May: 2.
    • (1990) Philanthropy Monthly , pp. 2
    • Levis, W.C.1
  • 138
    • 84925911080 scopus 로고
    • The effects in directedness of face-to-face requests and sex of solicitor on street corner donations
    • Lindskold, S., Forte, A., Haake, C. S. and Schmidt, E. K. (1977) ‘The effects in directedness of face-to-face requests and sex of solicitor on street corner donations’, The Journal of Social Psychology, 101(1): 45-51.
    • (1977) The Journal of Social Psychology , vol.101 , Issue.1 , pp. 45-51
    • Lindskold, S.1    Forte, A.2    Haake, C.S.3    Schmidt, E.K.4
  • 139
    • 0036184473 scopus 로고    scopus 로고
    • The effects of seed money and refunds on charitable giving: Experimental evidence from a university capital campaign
    • List, J. A. and Lucking-Reiley, D. (2002) ‘The effects of seed money and refunds on charitable giving: Experimental evidence from a university capital campaign’, Journal of Political Economy, 110(1): 215-33.
    • (2002) Journal of Political Economy , vol.110 , Issue.1 , pp. 215-233
    • List, J.A.1    Lucking-Reiley, D.2
  • 140
    • 84970253040 scopus 로고
    • The commons: A multidisciplinary approach to nonprofit organization, voluntary action and philanthropy
    • Lohmann, R. (1992) ‘The commons: A multidisciplinary approach to nonprofit organization, voluntary action and philanthropy’, Nonprofit and Voluntary Sector Quarterly, 21(3): 309-24.
    • (1992) Nonprofit and Voluntary Sector Quarterly , vol.21 , Issue.3 , pp. 309-324
    • Lohmann, R.1
  • 142
    • 0016428254 scopus 로고
    • Familiarity, attraction and charity
    • Macaulay, J. R. (1975) ‘Familiarity, attraction and charity’, Journal of Social Psychology, 95(1): 27-37.
    • (1975) Journal of Social Psychology , vol.95 , Issue.1 , pp. 27-37
    • Macaulay, J.R.1
  • 143
    • 84936661074 scopus 로고
    • Breathing new life into the lung association
    • Mahatoo, W. M. and Banting, P. M. (1988) ‘Breathing new life into the lung association’, European Research, 16: 247-53.
    • (1988) European Research , vol.16 , pp. 247-253
    • Mahatoo, W.M.1    Banting, P.M.2
  • 144
    • 0033628181 scopus 로고    scopus 로고
    • Women and human services giving
    • Marx, J. D. (2000) ‘Women and human services giving’, Social Work, 45(1): 27-38.
    • (2000) Social Work , vol.45 , Issue.1 , pp. 27-38
    • Marx, J.D.1
  • 145
    • 0030306566 scopus 로고    scopus 로고
    • Older adults’ motivations for gift giving to charitable organizations: An exchange theory perspective
    • Mathur, A. (1996) ‘Older adults’ motivations for gift giving to charitable organizations: An exchange theory perspective’, Psychology and Marketing, 13(1): 107-23.
    • (1996) Psychology and Marketing , vol.13 , Issue.1 , pp. 107-123
    • Mathur, A.1
  • 146
    • 4344691299 scopus 로고    scopus 로고
    • What is the real relationship between income and charitable giving?
    • McClelland, R. and Brooks, A. C. (2004) ‘What is the real relationship between income and charitable giving?', Public Finance Review, 32(5): 483-97.
    • (2004) Public Finance Review , vol.32 , Issue.5 , pp. 483-497
    • McClelland, R.1    Brooks, A.C.2
  • 148
  • 149
    • 85075667822 scopus 로고    scopus 로고
    • International aid agencies wax while welfare wanes
    • August
    • McNair, I. (2005) ‘International aid agencies wax while welfare wanes’, Fundraising and Philanthropy, August: 24-5.
    • (2005) Fundraising and Philanthropy , pp. 24-25
    • McNair, I.1
  • 150
    • 0026843758 scopus 로고
    • Understanding strong donors
    • Mears, P. (1992) ‘Understanding strong donors’, Fund Raising Management, 23(2): 45-8.
    • (1992) Fund Raising Management , vol.23 , Issue.2 , pp. 45-48
    • Mears, P.1
  • 152
    • 0009362685 scopus 로고
    • Aiding under stress: The effect of competence, dependency, visibility and fatalism
    • Midlarsky, E. (1971) ‘Aiding under stress: The effect of competence, dependency, visibility and fatalism’, Journal of Personality, 39(1): 132-49.
    • (1971) Journal of Personality , vol.39 , Issue.1 , pp. 132-149
    • Midlarsky, E.1
  • 153
    • 0024726492 scopus 로고
    • The generous elderly: Naturalistic studies of donations across the life span
    • Midlarsky, E. and Hannah, M. E. (1989) ‘The generous elderly: Naturalistic studies of donations across the life span’, Psychology and Ageing, 4(3): 346-51.
    • (1989) Psychology and Ageing , vol.4 , Issue.3 , pp. 346-351
    • Midlarsky, E.1    Hannah, M.E.2
  • 154
    • 0014943362 scopus 로고
    • The experience of living in cities: A psychological analysis
    • Milgram, S. (1970) ‘The experience of living in cities: A psychological analysis’, Science, 167(3924): 1461-68.
    • (1970) Science , vol.167 , Issue.3924 , pp. 1461-1468
    • Milgram, S.1
  • 155
    • 0000033789 scopus 로고
    • Altruism and threat to a belief in a just world
    • Miller, D. T. (1977) ‘Altruism and threat to a belief in a just world’, Journal of Experimental Social Psychology, 13(2): 113-24.
    • (1977) Journal of Experimental Social Psychology , vol.13 , Issue.2 , pp. 113-124
    • Miller, D.T.1
  • 157
    • 0015536651 scopus 로고
    • The defendant’s dilemma: Effects of jurors’ attitudes and authoritari-ansim on judicial decisions
    • Mitchell, H. E. and Byrne, D. (1973) ‘The defendant’s dilemma: Effects of jurors’ attitudes and authoritari-ansim on judicial decisions’, Journal of Personality and Social Psychology, 25(1): 123-9.
    • (1973) Journal of Personality and Social Psychology , vol.25 , Issue.1 , pp. 123-129
    • Mitchell, H.E.1    Byrne, D.2
  • 158
    • 0002319131 scopus 로고
    • Use of labeling and assertions of dependency in appeals for consumer support
    • Moore, E. M., Bearden, W. O. and Teel, J. E. (1985) ‘Use of labeling and assertions of dependency in appeals for consumer support’, Journal of Consumer Research, 12(1): 90-6.
    • (1985) Journal of Consumer Research , vol.12 , Issue.1 , pp. 90-96
    • Moore, E.M.1    Bearden, W.O.2    Teel, J.E.3
  • 160
    • 33746617640 scopus 로고
    • A study of donors to a university campaign
    • Mount, J. and Quirion, F. (1988) ‘A study of donors to a university campaign’, Philanthropist, 8(1): 56-64.
    • (1988) Philanthropist , vol.8 , Issue.1 , pp. 56-64
    • Mount, J.1    Quirion, F.2
  • 161
    • 0040000076 scopus 로고
    • On implementing the door-in-the-face compliance technique in a business context
    • Mowen, J. C. and Cialdini, R. B. (1980) ‘On implementing the door-in-the-face compliance technique in a business context’, Journal of Marketing Research, 17(2): 253-8.
    • (1980) Journal of Marketing Research , vol.17 , Issue.2 , pp. 253-258
    • Mowen, J.C.1    Cialdini, R.B.2
  • 162
    • 0011662223 scopus 로고
    • Targeting older America
    • Nichols, J. E. (1992) ‘Targeting older America’, Fund Raising Management, 23(3): 38-41.
    • (1992) Fund Raising Management , vol.23 , Issue.3 , pp. 38-41
    • Nichols, J.E.1
  • 163
    • 0038082552 scopus 로고    scopus 로고
    • Does public policy crowd out private contributions to public goods?
    • Nyborg, K. and Rege, M. (2003) ‘Does public policy crowd out private contributions to public goods?', Public Choice, 115(3/4): 397-418.
    • (2003) Public Choice , vol.115 , Issue.3-4 , pp. 397-418
    • Nyborg, K.1    Rege, M.2
  • 164
    • 0009075034 scopus 로고    scopus 로고
    • Determinants of donations in private nonprofit markets
    • Okten, C. and Weisbrod, B. (2000) ‘Determinants of donations in private nonprofit markets’, Journal of Public Economics, 75(2): 255-72.
    • (2000) Journal of Public Economics , vol.75 , Issue.2 , pp. 255-272
    • Okten, C.1    Weisbrod, B.2
  • 165
    • 27644512459 scopus 로고
    • The principle of congruity in the prediction of attitude change
    • Osgood, C. E. and Tannenbaum, P. H. (1955) ‘The principle of congruity in the prediction of attitude change’, Psychological Review, 62(1): 42-55.
    • (1955) Psychological Review , vol.62 , Issue.1 , pp. 42-55
    • Osgood, C.E.1    Tannenbaum, P.H.2
  • 167
    • 29144473724 scopus 로고    scopus 로고
    • The price elasticities of charitable contributions: A meta-analysis
    • Peloza, J. and Steel, P. (2005) ‘The price elasticities of charitable contributions: A meta-analysis’, Journal of Public Policy and Marketing, 24(2): 260-72.
    • (2005) Journal of Public Policy and Marketing , vol.24 , Issue.2 , pp. 260-272
    • Peloza, J.1    Steel, P.2
  • 170
    • 3042785275 scopus 로고    scopus 로고
    • Trends in charitable giving
    • Pharoah, C. and Tanner, S. (1997) ‘Trends in charitable giving’, Fiscal Studies, 18(4): 427-43.
    • (1997) Fiscal Studies , vol.18 , Issue.4 , pp. 427-443
    • Pharoah, C.1    Tanner, S.2
  • 171
    • 85075654019 scopus 로고    scopus 로고
    • presentation to the Institute of Fundraising conference, Birmingham, UK, July
    • Pidgeon, S. (2001) ‘Using brands to build relationships’, presentation to the Institute of Fundraising conference, Birmingham, UK, July.
    • (2001) Using brands to build relationships
    • Pidgeon, S.1
  • 172
    • 84909241051 scopus 로고
    • What price charity?
    • Pieper, E. (1975) ‘What price charity?', Exceptional Parent, 5(1): 35-40.
    • (1975) Exceptional Parent , vol.5 , Issue.1 , pp. 35-40
    • Pieper, E.1
  • 173
    • 33646673074 scopus 로고    scopus 로고
    • Giving to others during national tragedy: The effects of altruistic and egoistic motivations on long-term giving
    • Piferi, R. L., Jobe, R. L. and Jones, W. H. (2006) ‘Giving to others during national tragedy: The effects of altruistic and egoistic motivations on long-term giving’, Journal of Social and Personal Relationships, 23(1): 171-84.
    • (2006) Journal of Social and Personal Relationships , vol.23 , Issue.1 , pp. 171-184
    • Piferi, R.L.1    Jobe, R.L.2    Jones, W.H.3
  • 174
    • 84936527243 scopus 로고
    • Altruism: A review of recent theory and research
    • Piliavin, J. A. and Charng, H. W. (1990) ‘Altruism: A review of recent theory and research’, Annual Review of Sociology, 16(1): 27-65.
    • (1990) Annual Review of Sociology , vol.16 , Issue.1 , pp. 27-65
    • Piliavin, J.A.1    Charng, H.W.2
  • 177
    • 20944446170 scopus 로고    scopus 로고
    • After you - Endogenous sequencing in voluntary contribution games
    • Potters, J., Sefton, M. and Vesterlund, L. (2005) ‘After you - Endogenous sequencing in voluntary contribution games’, Journal of Public Economics, 89(8): 1399-1419.
    • (2005) Journal of Public Economics , vol.89 , Issue.8 , pp. 1399-1419
    • Potters, J.1    Sefton, M.2    Vesterlund, L.3
  • 178
    • 85075675448 scopus 로고    scopus 로고
    • presentation to the Institute of Fundraising conference, Bir-mingham, UK, July
    • Radcliffe, R. (2002). ‘Legacy fundraising’, presentation to the Institute of Fundraising conference, Bir-mingham, UK, July.
    • (2002) Legacy fundraising
    • Radcliffe, R.1
  • 179
    • 84989457170 scopus 로고
    • Reflections upon charitable giving: A comparison of individuals from business, “manual” and professional backgrounds
    • Radley, A. and Kennedy, M. (1992) ‘Reflections upon charitable giving: A comparison of individuals from business, “manual” and professional backgrounds’, Journal of Community and Applied Social Psychology, 2(2): 113-29.
    • (1992) Journal of Community and Applied Social Psychology , vol.2 , Issue.2 , pp. 113-129
    • Radley, A.1    Kennedy, M.2
  • 180
    • 84973790332 scopus 로고
    • Charitable giving by individuals: A study of attitudes and practice
    • Radley, A. and Kennedy, M. (1995) ‘Charitable giving by individuals: A study of attitudes and practice’, Human Relations, 48(6): 685-709.
    • (1995) Human Relations , vol.48 , Issue.6 , pp. 685-709
    • Radley, A.1    Kennedy, M.2
  • 181
    • 0011307728 scopus 로고
    • Legitimizing paltry contributions: Onthe- spot versus mail-in requests
    • Reeves, R. A., Macolini, R. M. and Martin, R. C. (1987) ‘Legitimizing paltry contributions: Onthe- spot versus mail-in requests’, Journal of Applied Social Psychology, 17(8): 731-8.
    • (1987) Journal of Applied Social Psychology , vol.17 , Issue.8 , pp. 731-738
    • Reeves, R.A.1    Macolini, R.M.2    Martin, R.C.3
  • 182
    • 33749630937 scopus 로고    scopus 로고
    • Social norms and private provision of public goods
    • Rege, M. (2004) ‘Social norms and private provision of public goods’, Journal of Public Economic Theory, 6(1): 65-77.
    • (2004) Journal of Public Economic Theory , vol.6 , Issue.1 , pp. 65-77
    • Rege, M.1
  • 184
    • 0011269389 scopus 로고
    • On inducing compliance with requests
    • Reingen, P. H. (1978) ‘On inducing compliance with requests’, Journal of Consumer Research, 5(2): 96-102.
    • (1978) Journal of Consumer Research , vol.5 , Issue.2 , pp. 96-102
    • Reingen, P.H.1
  • 185
    • 0036245880 scopus 로고    scopus 로고
    • Altruistic and joy-of-giving motivation in charitable behavior
    • Ribar, D. C. and Wilhelm, M. O. (2002) ‘Altruistic and joy-of-giving motivation in charitable behavior’, Journal of Political Economy, 110(2): 425-57.
    • (2002) Journal of Political Economy , vol.110 , Issue.2 , pp. 425-457
    • Ribar, D.C.1    Wilhelm, M.O.2
  • 186
    • 33746566343 scopus 로고
    • Facing resource attraction challenges in the nonprofit sector: A behavioristic approach to fund-raising and volunteer recruitment
    • Riecken, G., Babakus, E. and Yavas, U. (1995) ‘Facing resource attraction challenges in the nonprofit sector: A behavioristic approach to fund-raising and volunteer recruitment’, Journal of Professional Services Marketing, 11(1): 45-70.
    • (1995) Journal of Professional Services Marketing , vol.11 , Issue.1 , pp. 45-70
    • Riecken, G.1    Babakus, E.2    Yavas, U.3
  • 187
    • 31644444735 scopus 로고
    • Significance of public attitudes in the rehabilitation of the disabled
    • Roehler, G. A. (1961) ‘Significance of public attitudes in the rehabilitation of the disabled’, Rehabilitation Literature, 22: 66-72.
    • (1961) Rehabilitation Literature , vol.22 , pp. 66-72
    • Roehler, G.A.1
  • 190
    • 84902662923 scopus 로고
    • Bimodal distributions in a sample of CEOs: Validating evidence for the MBTI
    • Rytting, M., Ware, R. and Prince, R. A. (1994) ‘Bimodal distributions in a sample of CEOs: Validating evidence for the MBTI’, Journal of Psychology Type, 31: 16-31.
    • (1994) Journal of Psychology Type , vol.31 , pp. 16-31
    • Rytting, M.1    Ware, R.2    Prince, R.A.3
  • 192
    • 85039455669 scopus 로고    scopus 로고
    • Relationship fundraising: How to keep donors loyal
    • Sargeant, A. (2001) ‘Relationship fundraising: How to keep donors loyal’, Nonprofit Management and Leadership, 12(2): 177-92
    • (2001) Nonprofit Management and Leadership , vol.12 , Issue.2 , pp. 177-192
    • Sargeant, A.1
  • 193
    • 84975178760 scopus 로고    scopus 로고
    • Nonprofit brand or bland: An exploration of the structure of charity brand personality
    • Milan, Italy: Universit Bocconi, 24-7 May, CD-ROM
    • Sargeant, A. and Hudson, J. (2005) ‘Nonprofit brand or bland: An exploration of the structure of charity brand personality’, Proceedings of EMAC, Milan, Italy: Universit Bocconi, 24-7 May, CD-ROM.
    • (2005) Proceedings of EMAC
    • Sargeant, A.1    Hudson, J.2
  • 196
    • 2442429757 scopus 로고    scopus 로고
    • Donor trust and relationship commitment in the U. K. charity sector: Determinants of donor behavior?
    • Sargeant, A. and Lee, S. (2004) ‘Donor trust and relationship commitment in the U. K. charity sector: Determinants of donor behavior?', Nonprofit and Voluntary Sector Quarterly, 33(2): 185-202.
    • (2004) Nonprofit and Voluntary Sector Quarterly , vol.33 , Issue.2 , pp. 185-202
    • Sargeant, A.1    Lee, S.2
  • 198
    • 10244246515 scopus 로고    scopus 로고
    • The perceptual determinants of charity giving
    • Sargeant, A. Ford, J. B. and West, D. C. (2004) ‘The perceptual determinants of charity giving’, Service Industries Journal, 24(6): 19-36.
    • (2004) Service Industries Journal , vol.24 , Issue.6 , pp. 19-36
    • Sargeant, A.1    Ford, J.B.2    West, D.C.3
  • 199
    • 30344454703 scopus 로고    scopus 로고
    • Perceptual determinants of nonprofit giving behaviour
    • Sargeant, A. (2006) ‘Perceptual determinants of nonprofit giving behaviour’, Journal of Business Research, 59(2): 155-65.
    • (2006) Journal of Business Research , vol.59 , Issue.2 , pp. 155-165
    • Sargeant, A.1
  • 200
    • 67449145959 scopus 로고    scopus 로고
    • The antecedents of donor commitment to voluntary organizations
    • Sargeant, A. and Woodliffe, L. (2005) ‘The antecedents of donor commitment to voluntary organizations’, Nonprofit Management and Leadership, 16(1): 61-78.
    • (2005) Nonprofit Management and Leadership , vol.16 , Issue.1 , pp. 61-78
    • Sargeant, A.1    Woodliffe, L.2
  • 202
    • 2442491749 scopus 로고    scopus 로고
    • The role of perceptions in predicting donor value
    • Sargeant, A. West, D. C. and Ford, J. B. (2001) ‘The role of perceptions in predicting donor value’, Journal of Marketing Management, 17(3/4): 407-28.
    • (2001) Journal of Marketing Management , vol.17 , Issue.3-4 , pp. 407-428
    • Sargeant, A.1    West, D.C.2    Ford, J.B.3
  • 203
    • 38249028862 scopus 로고
    • The economics of empathic helping: Support for a mood management motive
    • Schaller, M. and Cialdini, R. B. (1988) ‘The economics of empathic helping: Support for a mood management motive’, Journal of Experimental Social Psychology, 24(2): 163-81.
    • (1988) Journal of Experimental Social Psychology , vol.24 , Issue.2 , pp. 163-181
    • Schaller, M.1    Cialdini, R.B.2
  • 204
    • 33746612504 scopus 로고
    • Philosophy as moral identity of caritas
    • P. G. Schervish, O. Benz, P. Dulaney, T. B. Murphy and S. Salett (eds), Indiana University, IN: Center on Philanthropy
    • Schervish, P. G. (1993) ‘Philosophy as moral identity of caritas’, in P. G. Schervish, O. Benz, P. Dulaney, T. B. Murphy and S. Salett (eds) Taking Giving Seriously, Indiana University, IN: Center on Philanthropy.
    • (1993) Taking Giving Seriously
    • Schervish, P.G.1
  • 205
    • 0008823598 scopus 로고    scopus 로고
    • Inclination, obligation and association: What we know and what we need to learn about donor motivation
    • D. Burlingame (ed.), Hoboken, NJ: Wiley
    • Schervish, P. G. (1997) ‘Inclination, obligation and association: What we know and what we need to learn about donor motivation’, in D. Burlingame (ed.) CriticaI Issues in Fund Raising, Hoboken, NJ: Wiley.
    • (1997) CriticaI Issues in Fund Raising
    • Schervish, P.G.1
  • 206
    • 0000524549 scopus 로고    scopus 로고
    • Social participation and charitable giving: A multivariate analysis
    • Schervish, P. G. and Havens, J. J. (1997) ‘Social participation and charitable giving: A multivariate analysis’, Voluntas, 8(3): 235-60.
    • (1997) Voluntas , vol.8 , Issue.3 , pp. 235-260
    • Schervish, P.G.1    Havens, J.J.2
  • 207
    • 84955007937 scopus 로고
    • Targeting of fundraising appeals How to identify donors
    • Schlegelmilch, B. B. (1988) ‘Targeting of fundraising appeals How to identify donors’, European Journal of Marketing, 22(1): 31-40.
    • (1988) European Journal of Marketing , vol.22 , Issue.1 , pp. 31-40
    • Schlegelmilch, B.B.1
  • 208
    • 84986749949 scopus 로고
    • The scope for market segmentation within the charity market: An empircal analysis
    • Schlegelmilch, B. B. and Tynan, A. C. (1989) ‘The scope for market segmentation within the charity market: An empircal analysis’, Managerial and Decision Economics, 10(2): 127-34.
    • (1989) Managerial and Decision Economics , vol.10 , Issue.2 , pp. 127-134
    • Schlegelmilch, B.B.1    Tynan, A.C.2
  • 210
    • 77956846303 scopus 로고
    • Normative influences on altruism
    • L. Berkowitz (ed.), volume 10, New York, NY: Academic Press
    • Schwartz, S. (1977) ‘Normative influences on altruism’, in L. Berkowitz (ed.) Advances In Experimental Social Psychology, volume 10, New York, NY: Academic Press, pp. 221-79.
    • (1977) Advances In Experimental Social Psychology , pp. 221-279
    • Schwartz, S.1
  • 211
    • 0008081183 scopus 로고
    • Modifying socially conscious behavior: The foot-in-the-door technique
    • Scott, C. A. (1977) ‘Modifying socially conscious behavior: The foot-in-the-door technique’, Journal of Consumer Research, 4(3): 156-64.
    • (1977) Journal of Consumer Research , vol.4 , Issue.3 , pp. 156-164
    • Scott, C.A.1
  • 212
    • 84986349382 scopus 로고
    • Fear arousing and empathy arousing appeals to help: The pathos of persuasion
    • Shelton, M. L. and Rogers, R. W. (1981) ‘Fear arousing and empathy arousing appeals to help: The pathos of persuasion’, Journal of Applied Psychology, 11(4): 366-78.
    • (1981) Journal of Applied Psychology , vol.11 , Issue.4 , pp. 366-378
    • Shelton, M.L.1    Rogers, R.W.2
  • 213
    • 84906141331 scopus 로고
    • The public’s perceptions of the American Heart Association: Awareness, image and opinions
    • J. H. Sumney and R. D. Taylor (eds), Atlanta, GA: Southern Marketing Association
    • Shuptrine, F. K. and Moore, E. M. (1980) ‘The public’s perceptions of the American Heart Association: Awareness, image and opinions’, in J. H. Sumney and R. D. Taylor (eds) Evolving Marketing Thought for 1980, Atlanta, GA: Southern Marketing Association.
    • (1980) Evolving Marketing Thought for 1980
    • Shuptrine, F.K.1    Moore, E.M.2
  • 214
    • 0020308612 scopus 로고
    • Coping behaviour and personal responsibility as factors in the perception of disabled persons by the non-disabled
    • Shurka, E., Siller, J. and Dvonch, P. (1982) ‘Coping behaviour and personal responsibility as factors in the perception of disabled persons by the non-disabled’, Rehabilitation Psychology, 27: 225-33.
    • (1982) Rehabilitation Psychology , vol.27 , pp. 225-233
    • Shurka, E.1    Siller, J.2    Dvonch, P.3
  • 216
    • 4344616870 scopus 로고    scopus 로고
    • Does government spending crowd out donations of time and money?
    • Simmons, W. and Emanuele, R. (2004) ‘Does government spending crowd out donations of time and money?', Public Finance Review, 32(5): 498-511.
    • (2004) Public Finance Review , vol.32 , Issue.5 , pp. 498-511
    • Simmons, W.1    Emanuele, R.2
  • 217
    • 0003072344 scopus 로고
    • Altruism and the quality of life
    • Stark, O. (1989) ‘Altruism and the quality of life’, American Economic Review, 79(2): 86-90.
    • (1989) American Economic Review , vol.79 , Issue.2 , pp. 86-90
    • Stark, O.1
  • 218
    • 1542596496 scopus 로고
    • Stimulus characteristics of a sufferer and difficulty of escape as determinants of helping
    • Staub, E. and Baer, R., ‘Stimulus characteristics of a sufferer and difficulty of escape as determinants of helping’, Journal of Personality and Social Psychology, 1974, 30: 279-284.
    • (1974) Journal of Personality and Social Psychology , vol.30 , pp. 279-284
    • Staub, E.1    Baer, R.2
  • 219
    • 38249027547 scopus 로고
    • The impact of family and career planning variables on the organizational, career and community commitment of professional women
    • Steffy, B. D. and Jones, J. W. (1988) ‘The impact of family and career planning variables on the organizational, career and community commitment of professional women’, Journal of Vocational Behavior, 32(2): 196-212.
    • (1988) Journal of Vocational Behavior , vol.32 , Issue.2 , pp. 196-212
    • Steffy, B.D.1    Jones, J.W.2
  • 221
    • 0020287245 scopus 로고
    • Self-interest and collective action: The economics and psychology of public goods
    • Stroebe, W. and Frey, B. S. (1982) ‘Self-interest and collective action: The economics and psychology of public goods’, British Journal of Social Psychology, 21(1): 121-37.
    • (1982) British Journal of Social Psychology , vol.21 , Issue.1 , pp. 121-137
    • Stroebe, W.1    Frey, B.S.2
  • 222
    • 0041746464 scopus 로고
    • Advertising-selling interactions: An attribution theory experiment
    • Swinyard, W. R. and Ray, M. L. (1977) ‘Advertising-selling interactions: An attribution theory experiment’, Journal of Marketing Research, 14(4): 509-16.
    • (1977) Journal of Marketing Research , vol.14 , Issue.4 , pp. 509-516
    • Swinyard, W.R.1    Ray, M.L.2
  • 223
    • 0345853218 scopus 로고    scopus 로고
    • Charity brands: A qualitative study of current practice
    • Tapp, A. (1996) ‘Charity brands: A qualitative study of current practice’, Journal of Nonprofit and Voluntary Sector Marketing, 1(4): 327-36.
    • (1996) Journal of Nonprofit and Voluntary Sector Marketing , vol.1 , Issue.4 , pp. 327-336
    • Tapp, A.1
  • 224
    • 0000877784 scopus 로고
    • The effect of experience: A matter of salience?
    • Tybout, A. M. and Yalch, R. F. (1980) ‘The effect of experience: A matter of salience?', Journal of Consumer Research, 6(4): 406-13.
    • (1980) Journal of Consumer Research , vol.6 , Issue.4 , pp. 406-413
    • Tybout, A.M.1    Yalch, R.F.2
  • 225
    • 58149206174 scopus 로고
    • Psychological models of the justice motives: Antecedents of distributive and procedural justice
    • Tyler, T. R. (1994) ‘Psychological models of the justice motives: Antecedents of distributive and procedural justice’, Journal of Personality and Social Psychology, 67(5): 850-63.
    • (1994) Journal of Personality and Social Psychology , vol.67 , Issue.5 , pp. 850-863
    • Tyler, T.R.1
  • 229
    • 84980185176 scopus 로고
    • Promoting charitable behavior with compliance techniques
    • Wang, T., Brownstein, R. and Katzev, R. (1989) ‘Promoting charitable behavior with compliance techniques’, Applied Psychology, 38(2): 165-83.
    • (1989) Applied Psychology , vol.38 , Issue.2 , pp. 165-183
    • Wang, T.1    Brownstein, R.2    Katzev, R.3
  • 232
    • 0011322779 scopus 로고
    • Applying social psychology to induce charitable donations
    • Weyant, J. M. (1984) ‘Applying social psychology to induce charitable donations’, Journal of Applied Social Psychology, 14(5): 441-7.
    • (1984) Journal of Applied Social Psychology , vol.14 , Issue.5 , pp. 441-447
    • Weyant, J.M.1
  • 233
    • 0030304141 scopus 로고    scopus 로고
    • Application of compliance techniques to direct-mail requests for charitable donations
    • Weyant, J. M. (1996) ‘Application of compliance techniques to direct-mail requests for charitable donations’, Psychology and Marketing, 13(2): 157-70.
    • (1996) Psychology and Marketing , vol.13 , Issue.2 , pp. 157-170
    • Weyant, J.M.1
  • 234
    • 0011353748 scopus 로고
    • Getting more by asking for less: The effects of request size on donations of charity
    • Weyant, J. M. and Smith, S. L. (1987) ‘Getting more by asking for less: The effects of request size on donations of charity’, Journal of Applied Social Psychology, 17(4): 392-400.
    • (1987) Journal of Applied Social Psychology , vol.17 , Issue.4 , pp. 392-400
    • Weyant, J.M.1    Smith, S.L.2
  • 237
    • 0000331622 scopus 로고
    • The distinction between sympathy and empathy: To call forth a concept, a word is needed
    • Wispe, L. (1986) ‘The distinction between sympathy and empathy: To call forth a concept, a word is needed’, Journal of Personality and Social Psychology, 50(2): 314-21.
    • (1986) Journal of Personality and Social Psychology , vol.50 , Issue.2 , pp. 314-321
    • Wispe, L.1
  • 239
    • 52349092277 scopus 로고
    • Using psychographics to profile potential donors
    • Yavas, U., Riecken, G. and Parameswaran, R. (1980) ‘Using psychographics to profile potential donors’, Business Atlanta, 30(5): 41-5.
    • (1980) Business Atlanta , vol.30 , Issue.5 , pp. 41-45
    • Yavas, U.1    Riecken, G.2    Parameswaran, R.3
  • 241


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.