The Role of Perceptions in Predicting Donor Value

Journal of Marketing Management

Volumn 17, Issue 3-4, 2001, Pages 407-428

  Sargeant, Adrian ^a   West, Douglas C ^a   Ford, John ^a  

^a NONE

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EID: 2442491749     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/0267257012652131     Document Type: Article

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