Donor trust and relationship commitment in the U.K. charity sector: The impact on behavior

Nonprofit and Voluntary Sector Quarterly

Volumn 33, Issue 2, 2004, Pages 185-202

  Sargeant, Adrian ^a,c,d   Lee, Stephen ^b,e  

^a UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^b UNIVERSITY OF READING   (United Kingdom)

^c UNIVERSITY OF THE WEST OF ENGLAND   (United Kingdom)

^d Centre for Nonprofit Development

^e Inst Charity Fundraising Managers

Author keywords

Charity; Donor; Fundraising; Marketing; Trust

Indexed keywords

EID: 2442429757     PISSN: 08997640     EISSN: None     Source Type: Journal    
DOI: 10.1177/0899764004263321     Document Type: Article

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