Understanding perceptions and beliefs about different types of fermented milks through the application of projective techniques: A case study using Haire's shopping list and free word association

Journal of Sensory Studies

Volumn 33, Issue 3, 2018, Pages

  Pinto, Letícia de Paula F ^a   Silva, Hugo L A ^a   Kuriya, Shigeno P ^b   Maçaira, Paula M ^c   Cyrino Oliveira, Fernando L ^c   Cruz, Adriano G ^b   Esmerino, Erick A ^a   Freitas, Mônica Q ^a  

^a FLUMINENSE FEDERAL UNIVERSITY   (Brazil)

^b INSTITUTO FEDERAL DE EDUCAÇÃO   (Brazil)

^c PONTIFICAL CATHOLIC UNIVERSITY OF RIO DE JANEIRO   (Brazil)

Author keywords

[No Author keywords available]

Indexed keywords

COMMERCE; CONSUMER BEHAVIOR; DAIRIES; PURCHASING; SALES; SENSORY PERCEPTION; STRATEGIC PLANNING;

COMPETITIVE MARKETS; FOOD INDUSTRIES; MARKETING STRATEGY; PURCHASE INTENTS; QUALITATIVE APPROACH; SENSORY CHARACTERISTICS; SENSORY QUALITIES; WORD ASSOCIATION;

FERMENTED MILK;

EID: 85048037015     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/joss.12326     Document Type: Article

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