Consumers as co-creators of new product ideas: An application of projective and creative research techniques

Food Research International

Volumn 87, Issue , 2016, Pages 211-223

  Banović, Marija ^a   Krystallis, Athanasios ^a   Guerrero, Luis ^b   Reinders, Machiel J ^c  

^a AARHUS UNIVERSITY   (Denmark)

^b IRTA Food Technology Center   (Spain)

^c WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Consumer perception; New aquaculture product ideas; Projective and creative techniques

Indexed keywords

AQUACULTURE; FOOD PRODUCTS;

CONSUMER PERCEPTION; NEW PRODUCT DEVELOPMENT; NEW PRODUCT DEVELOPMENT PROCESS; PRODUCT IDEAS; PROJECTIVE AND CREATIVE TECHNIQUES;

PRODUCT DEVELOPMENT;

EID: 84989810078     PISSN: 09639969     EISSN: 18737145     Source Type: Journal    
DOI: 10.1016/j.foodres.2016.07.010     Document Type: Article

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