Understanding consumers' perception of conventional and functional yogurts using word association and hard laddering

Food Quality and Preference

Volumn 19, Issue 7, 2008, Pages 636-643

  Ares, Gastón ^a   Giménez, Ana ^a   Gámbaro, Adriana ^a  

^a UNIVERSIDAD DE LA REPÚBLICA   (Uruguay)

Author keywords

Consumer studies; Functional foods; Laddering; Qualitative studies; Word association; Yogurt

Indexed keywords

EID: 48149096369     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2008.05.005     Document Type: Article

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