The use of an online completion test to reveal important attributes in consumer choice: An empirical study on frozen burgers

Food Quality and Preference

Volumn 52, Issue , 2016, Pages 255-261

  Viana, Mayra M ^a,b   Silva, Vivian L S ^b   Deliza, Rosires ^c   Trindade, Marco A ^b  

^a Sebrae NA   (Brazil)

^b UNIVERSITY OF SÃO PAULO   (Brazil)

^c EMBRAPA AGROINDÚSTRIA DE ALIMENTOS   (Brazil)

Author keywords

Completion test; Consumer choice; Food attributes; Frozen burger; Online survey; Projective technique

Indexed keywords

EID: 84949681178     PISSN: 09503293     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodqual.2015.11.016     Document Type: Article

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