Fear, Sadness and Hope: Which Emotions Maximize Impact of Anti-Tobacco Mass Media Advertisements among Lower and Higher SES Groups?

Journal of Health Communication

Volumn 23, Issue 5, 2018, Pages 445-461

  Durkin, Sarah ^a,b   Bayly, Megan ^a   Brennan, Emily ^a,b   Biener, Lois ^c   Wakefield, Melanie ^a,b  

^a CANCER EPIDEMIOLOGY CENTRE   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF MASSACHUSETTS BOSTON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTISING; CROSS-SECTIONAL STUDY; EMOTION; FEAR; HEALTH PROMOTION; HOPE; HUMAN; MALE; MASS MEDIUM; MIDDLE AGED; PROCEDURES; PSYCHOLOGY; QUESTIONNAIRE; SADNESS; SMOKING CESSATION; SMOKING PREVENTION; SOCIAL CLASS; SOCIOECONOMICS; TELEVISION; VICTORIA; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING; CROSS-SECTIONAL STUDIES; EMOTIONS; FEAR; HEALTH PROMOTION; HOPE; HUMANS; MALE; MASS MEDIA; MIDDLE AGED; SADNESS; SMOKING CESSATION; SMOKING PREVENTION; SOCIAL CLASS; SOCIOECONOMIC FACTORS; SURVEYS AND QUESTIONNAIRES; TELEVISION; TOBACCO USE CESSATION; VICTORIA; YOUNG ADULT;

EID: 85046034653     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2018.1463320     Document Type: Article

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