Efficiently and Effectively Evaluating Public Service Announcements: Additional Evidence for the Utility of Perceived Effectiveness

Communication Monographs

Volumn 80, Issue 1, 2013, Pages 1-23

  Bigsby, Elisabeth ^a   Cappella, Joseph N ^a   Seitz, Holli H ^b  

^a NORTHEASTERN UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Aggregate Score; Antismoking; Behavioral Intentions; Perceived Effectiveness; Public Service Announcements

Indexed keywords

EID: 84873356084     PISSN: 03637751     EISSN: 14795787     Source Type: Journal    
DOI: 10.1080/03637751.2012.739706     Document Type: Article

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