Emotional expressions in antismoking television advertisements: Consequences of anger and sadness framing on pathways to persuasion

Journal of Health Communication

Volumn 19, Issue 6, 2014, Pages 692-709

  Kim, Sunny Jung ^a   Niederdeppe, Jeff ^b  

^a DARTMOUTH MEDICAL SCHOOL   (United States)

^b Department of Obstetrics Gynecology   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADVERTIZING; ANGER; ARTICLE; ATTITUDE TO HEALTH; BEHAVIOR; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; EMOTION; EMPATHY; FEMALE; HUMAN; MALE; METHODOLOGY; PERSUASIVE COMMUNICATION; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; SMOKING; STATISTICS; STUDENT; TELEVISION; TOBACCO INDUSTRY; UNITED STATES; UNIVERSITY; YOUNG ADULT;

ADOLESCENT; ADVERTISING AS TOPIC; ANGER; ATTITUDE TO HEALTH; EMOTIONS; EMPATHY; FEMALE; HUMANS; INTENTION; MALE; NEW ENGLAND; PERSUASIVE COMMUNICATION; SMOKING; STUDENTS; TELEVISION; TOBACCO INDUSTRY; UNIVERSITIES; YOUNG ADULT;

EID: 84901853454     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2013.837550     Document Type: Article

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