How does the emotive content of televised anti-smoking mass media campaigns influence monthly calls to the NHS Stop Smoking helpline in England?

Preventive Medicine

Volumn 69, Issue , 2014, Pages 43-48

  Richardson, Sol ^a   Langley, Tessa ^a   Szatkowski, Lisa ^a   Sims, Michelle ^b   Gilmore, Anna ^b   McNeill, Ann ^c   Lewis, Sarah ^a  

^a UNIVERSITY OF NOTTINGHAM   (United Kingdom)

^b UNIVERSITY OF BATH   (United Kingdom)

^c KING'S COLLEGE LONDON   (United Kingdom)

Author keywords

Emotions; Health promotion; Mass media; Quitline; Smoking cessation

Indexed keywords

ADVERTIZING; ARTICLE; BEHAVIOR CHANGE; EMOTION; GOVERNMENT; HEALTH PROMOTION; HUMAN; MASS MEDIUM; SMOKING BAN; SMOKING CESSATION; UNITED KINGDOM; PROCEDURES; PSYCHOLOGY; TELEPHONE; TELEVISION; UTILIZATION;

ADVERTISING AS TOPIC; EMOTIONS; ENGLAND; HEALTH PROMOTION; HOTLINES; HUMANS; MASS MEDIA; SMOKING CESSATION; TELEVISION;

EID: 84907520725     PISSN: 00917435     EISSN: 10960260     Source Type: Journal    
DOI: 10.1016/j.ypmed.2014.08.030     Document Type: Article

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