Promotion of smoking cessation with emotional and/or graphic antismoking advertising

American Journal of Preventive Medicine

Volumn 43, Issue 5, 2012, Pages 475-482

  Farrelly, Matthew C ^a   Duke, Jennifer C ^a   Davis, Kevin C ^a   Nonnemaker, James M ^a   Kamyab, Kian ^a   Willett, Jeffrey G ^b   Juster, Harlan R ^c  

^a RTI INTERNATIONAL   (United States)

^b Kansas Health Foundation   (United States)

^c NEW YORK STATE DEPARTMENT OF HEALTH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; BEHAVIOR CHANGE; CONTROLLED STUDY; EMOTION; ENVIRONMENTAL EXPOSURE; FEMALE; HEALTH EDUCATION; HEALTH PROMOTION; HUMAN; INCOME; MALE; SELF REPORT; SMOKING; SMOKING CESSATION; TELEVISION;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; CROSS-SECTIONAL STUDIES; DATA COLLECTION; EDUCATIONAL STATUS; EMOTIONS; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; MALE; MIDDLE AGED; NEW YORK; SMOKING; SMOKING CESSATION; SOCIOECONOMIC FACTORS; TELEVISION; YOUNG ADULT;

EID: 84867536242     PISSN: 07493797     EISSN: 18732607     Source Type: Journal    
DOI: 10.1016/j.amepre.2012.07.023     Document Type: Article

References (40)

1. S. Durkin, E. Brennan, M. Wakefield Mass media campaign to promote smoking cessation among adults: an integrative review Tob Control 21 2 2012 127 138
2. M.A. Wakefield, M.J. Spittal, H.H. Yong, S.J. Durkin, R. Borland Effects of mass media campaign exposure intensity and durability on quit attempts in a population-based cohort study Health Educ Res 26 6 2011 988 997
3. M.A. Wakefield, B. Loken, R.C. Hornik Use of mass media campaigns to change health behaviour Lancet 376 9748 2010 1261 1271
4. National Cancer Institute The role of the media in promoting and reducing tobacco use Tobacco Control Monograph No 19 NIH Pub No 07-6242 2008 NIH Bethesda MD
5. J. Niederdeppe, X. Kuang, B. Crock, A. Skelton Media campaigns to promote smoking cessation among socioeconomically disadvantaged populations: what do we know, what do we need to learn, and what should we do now? Soc Sci Med 67 2008 1343 1355
6. S.J. Durkin, L. Biener, M.A. Wakefield Effects of different types of antismoking ads on reducing disparities in smoking cessation among socioeconomic subgroups Am J Public Health 99 2009 2217 2223
7. T. Carroll, B. Rock Generating Quitline calls during Australia's National Tobacco Campaign: effective of television advertisement execution and programme placement Tob Control 12 S2 2003 ii40 ii44
8. D.W. Cowling, M.V. Modayil, C. Stevens Assessing the relationship between ad volume and awareness of a tobacco education media campaign Tob Control 19 S1 2010 i37 i42
9. B. Erbas, Q. Bui, R. Huggins Investigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: a semiparametric modelling approach J Epidemiol Community Health 60 2006 180 182
10. M.C. Farrelly, A. Hussin, U.E. Bauer Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline Tob Control 16 S1 2007 i21 i23
11. M.C. Farrelly, K.C. Davis, J.M. Nonnemaker, K. Kamyab, C. Jackson Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements Tob Control 20 4 2011 279 284
12. C.L. Miller, M.A. Wakefield, L. Roberts Uptake and effectiveness of the Australian Telephone Quitline service in the context of a mass media campaign Tob Control 12 S2 2003 ii53 ii58
13. C.H. Mosbaek, D.F. Austin, M.J. Stark The association between advertising and calls to a tobacco quitline Tob Control 16 S1 2007 i24 i29
14. J.P. Pierce, D.M. Anderson, R.M. Romano Promoting smoking cessation in the U.S.: effect of public service announcements on the Cancer Information Service telephone line J Natl Cancer Inst 84 1992 677 683
15. N. Wilson, M. Grigg, L. Graham The effectiveness of television advertising campaigns on generating calls to a national Quitline by Maori Tob Control 14 2005 284 286
16. North American Quitline Consortium 2008/2009 annual report: moving quitlines forward 2009 NAQC Phoenix AZ
17. A. Hyland, M.A. Wakefield, C. Higbee, G. Szczypka, K.M. Cummings Anti-tobacco television advertising and indicators of smoking cessation in adults: a cohort study Health Educ Res 21 2 2006 296 302
18. S. Emery, K. Yoonsang, Y. Choi, G. Szcaypka, M. Wakefield, F. Chaloupka The effects of smoking-related television advertising on smoking and intentions to quit among adults in the U.S.: 1999-2007 Am J Public Health 102 4 2012 751 757
19. A. Lang, J. Newhagen Negative video as structure: emotion, attention, capacity, and memory J Broadcast Electron 40 1996 460 477
20. R.L. Nabi A cognitive-functional model for the effects of discrete negative emotions on information processing, attitude change, and recall Commun Theory 9 1999 292 320
21. L. Beiner, G. McCallum-Keeler, A.L. Nyman Adults' response to Massachusetts anti-tobacco television advertisements: impact of viewer and advertisement characteristics Tob Control 9 4 2000 401 407
22. K.C. Davis, J.M. Nonnemaker, M.C. Farrelly, J. Niederdeppe Exploring differences in smokers' perceptions of the effectiveness of cessation media messages Tob Control 20 1 2011 26 33
23. K. Witte Putting the fear back into fear appeals: the extended parallel process model Commun Monogr 59 1992 329 349
24. K. Witte, M. Allen Meta-analysis of fear appeals: implications for effective public health campaigns Health Educ Behav 27 2000 591 615
25. G. Hastings, M. Stead, J. Webb Fear appeals in social marketing: strategic and ethical reasons for concern Psychol Market 21 2004 961 986
26. G. Hastings, L. MacFadyen Controversies in tobacco control: the limitations of fear messages Tob Control 11 2002 73e5
27. P. Mariolis, V.J. Rock, K. Asman, R. Merritt, A. Malarcher, C. Husten Tobacco use among adults: U.S., 2005 MMWR Morb Mortal Wkly Rep 55 2006 1145 1148
28. J. Niederdeppe, M.C. Fiore, T.B. Baker, S.S. Smith Smoking-cessation media campaigns and their effectiveness among socioeconomically advantaged and disadvantaged populations Am J Public Health 98 5 2008 916 924
29. A. Lemelle, W. Reed, S. Taylor Handbook of African American health: social and behavioral interventions 2011 Springer Science & Business Media, LLC Dordrecht
30. K.C. Davis, M.C. Farrelly, J. Duke, L. Kelly, J. Willett The implementation of health communication interventions for tobacco control and their potential impact on cessation outcomes: evidence from New York State, 2003-2009 Prev Chronic Dis 2012
31. J. Nonnemaker, J. Hersey, G. Homsi Self-reported exposure to policy and environmental influences on smoking cessation and relapse: a 2-year longitudinal population-based study Int J Environ Res Public Health 8 9 2011 3591 3608
32. M.C. Farrelly, K.C. Davis, M.L. Haviland, P. Messeri, C.G. Healton Evidence of a dose-response relationship between "truth" antismoking ads and youth smoking prevalence Am J Public Health 95 3 2005 425 431
33. M.C. Farrelly, J.M. Nonnemaker, K.C. Davis, A. Hussin The influence of the national truth® campaign on smoking initiation Am J Prev Med 36 5 2009 379 384
34. K.C. Davis, J.M. Nonnemaker, M.C. Farrelly Association between national smoking prevention campaigns and perceived smoking prevalence among youth in the U.S. J Adolesc Health 41 5 2007 430 436
35. B.G. Southwell, C.H. Barmada, R.C. Hornik, D.M. Maklan Can we measure encoded exposure? Validation evidence from a national campaign J Health Commun 7 5 2002 445 453
36. J. Niederdeppe, K.C. Davis, M.C. Farrelly, J. Yarsevich Stylistic features, need for sensation, and confirmed recall of national smoking prevention advertisements J Commun 57 2 2007 272 292
37. J.R. Landis, G.G. Koch The measurement of observer agreement for categorical data Biometrics 33 1 1977 159 174
38. M. Wakefield, G.I. Balch, E. Ruel Youth responses to anti-smoking advertisements from tobacco-control agencies, tobacco companies, and pharmaceutical companies J Appl Soc Psychol 35 9 2005 1894 1911
39. M. Inbar Do new antismoking ads go too far? today.msnbc.msn.com/id/ 30008941/ns/today-today-health/t/do-new-anti-smoking-ads-go-too-far/#. Tw366CMpjKg
40. S.H. Zhu, M. Lee, Y.L. Zhuang, A. Gamst, T. Wolfson Interventions to increase smoking cessation at the population level: how much progress has been made in the last two decades? Tob Control 21 2 2012 110 118