Promoting calls to a quitline: Quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements

Tobacco Control

Volumn 20, Issue 4, 2011, Pages 279-284

  Farrelly, Matthew C ^a   Davis, Kevin C ^a   Nonnemaker, James M ^a   Kamyab, Kian ^a   Jackson, Christine ^a  

^a RTI INTERNATIONAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; AGED; ARTICLE; EMOTION; HEALTH PROMOTION; HUMAN; METHODOLOGY; MIDDLE AGED; PASSIVE SMOKING; SMOKING; SMOKING CESSATION; STATISTICS; TELEPHONE; TELEVISION; UNITED STATES; UTILIZATION REVIEW;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; AGED; EMOTIONS; HEALTH PROMOTION; HOTLINES; HUMANS; MIDDLE AGED; NEW YORK; SMOKING; SMOKING CESSATION; TELEVISION; TOBACCO SMOKE POLLUTION; YOUNG ADULT;

EID: 79959822592     PISSN: 09644563     EISSN: 14683318     Source Type: Journal    
DOI: 10.1136/tc.2010.042234     Document Type: Article

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