The role of fear and disgust in predicting the effectiveness of television advertisements that graphically depict the health harms of smoking

Preventing Chronic Disease

Volumn 11, Issue 12, 2014, Pages

  Jónsdóttir, Harpa Lind ^b   Holm, Jeffrey E ^b   Poltavski, Dmitri ^b   Vogeltanz Holm, Nancy ^a  

^a UNIVERSITY OF NORTH DAKOTA SCHOOL OF MEDICINE AND HEALTH SCIENCES   (United States)

^b UNIVERSITY OF NORTH DAKOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERSE EFFECTS; ADVERTISING; ANALYSIS OF VARIANCE; CLASSIFICATION; COMPARATIVE EFFECTIVENESS; COMPUTER GRAPHICS; FEAR; FEMALE; HUMAN; MALE; OUTCOME ASSESSMENT; PROCEDURES; PSYCHOLOGY; PUBLIC HEALTH SERVICE; QUESTIONNAIRE; SEX DIFFERENCE; SMOKING; SMOKING CESSATION; STATISTICAL ANALYSIS; STATISTICS AND NUMERICAL DATA; TELEVISION; TOBACCO; TOBACCO USE DISORDER; UNITED STATES; UTILIZATION; YOUNG ADULT;

ADOLESCENT; ADULT; ADVERTISING AS TOPIC; ANALYSIS OF VARIANCE; CENTERS FOR DISEASE CONTROL AND PREVENTION (U.S.); COMPARATIVE EFFECTIVENESS RESEARCH; COMPUTER GRAPHICS; DATA INTERPRETATION, STATISTICAL; FEAR; FEMALE; HUMANS; MALE; MIDWESTERN UNITED STATES; OUTCOME ASSESSMENT (HEALTH CARE); SEX FACTORS; SMOKING; SMOKING CESSATION; SURVEYS AND QUESTIONNAIRES; TELEVISION; TOBACCO PRODUCTS; TOBACCO USE DISORDER; UNITED STATES; YOUNG ADULT;

EID: 84921824308     PISSN: 15451151     EISSN: 21665435     Source Type: Journal    
DOI: 10.5888/pcd11.140326     Document Type: Article

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