Do different styles of antismoking ads influence the types of smokers who call quitlines?

Health Education Research

Volumn 28, Issue 1, 2013, Pages 23-30

  Nonnemaker, James M ^a   Farrelly, Matthew C ^a   Kamyab, Kian ^a   MacMonegle, Anna J ^a  

^a RTI INTERNATIONAL   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADVERTIZING; ARTICLE; EVALUATION STUDY; HUMAN; METHODOLOGY; QUALITATIVE RESEARCH; SELF CONCEPT; SMOKING; STATISTICS; TELEPHONE; TELEVISION; UNITED STATES; PREVENTION AND CONTROL; PROCEDURES; STATISTICS AND NUMERICAL DATA;

ADVERTISING AS TOPIC; HOTLINES; HUMANS; NEW YORK; QUALITATIVE RESEARCH; SELF EFFICACY; SMOKING; TELEVISION;

EID: 84875758662     PISSN: 02681153     EISSN: 14653648     Source Type: Journal    
DOI: 10.1093/her/cys080     Document Type: Article

References (17)

1. Hopkins DP, Briss PA, Ricard CJ et al. Reviews of evidence regarding interventions to reduce tobacco use and exposure to environmental tobacco smoke. Am J Prev Med 2001; 20: 16-66.
2. Carroll T, Rock B. Generating quitline calls during Australia's National Tobacco Campaign: Effects of television advertisement execution and programme placement. Tob Control 2003; 12: Ii40-4.
3. Cowling DW, Modayil MV, Stevens C. Assessing the relationship between ad volume and awareness of a tobacco education media campaign. Tob Control 2010; 19: I37-42.
4. Erbas B, Bui Q, Huggins R et al. Investigating the relation between placement of Quit antismoking advertisements and number of telephone calls to Quitline: A semiparametric modelling approach. J Epidemiol Community Health 2006; 60: 180-2.
5. Farrelly MC, Hussin A, Bauer UE. Effectiveness and cost effectiveness of television, radio and print advertisements in promoting the New York smokers' quitline. Tob Control 2007; 16: I21-3. First published on December 1, 2007, 10.1136/tc.2007.019984.
6. Miller CL, Wakefield M, Roberts L. Uptake and effectiveness of the Australian telephone Quitline service in the context of a mass media campaign. Tob Control 2003; 12: Ii53-8.
7. Mosbaek CH, Austin DF, Stark MJ et al. The association between advertising and calls to a tobacco quitline. Tob Control 2007; 16: I24-9.
8. Pierce JP, Anderson DM, Romano RM et al. Promoting smoking cessation in the United States: Effect of public service announcements on the Cancer Information Service telephone line. J Natl Cancer Inst 1992; 84: 677-83.
9. Wilson N, Grigg M, Graham L et al. The effectiveness of television advertising campaigns on generating calls to a national Quitline by Maori. Tob Control 2005; 14: 284-6.
10. Farrelly MC, Davis KC, Nonnemaker JM et al. Promoting calls to a quitline: Quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements. Tob Control 2011; 20: 279-84.
11. Durkin SJ, Wakefield MA, Spittal MJ. Which types of televised anti-tobacco campaigns prompt more quitline calls from disadvantaged groups? Health Educ Res 2011; 26: 998-1009.
12. Veer E, Tutty M, Willemse J. It's time to quit: Using advertising to encourage smoking cessation. J Strategic Mark 2008; 16: 315-32.
13. Wong NC, Cappella JN. Antismoking threat and efficacy appeals: Effects on smoking cessation intentions for smokers with low and high readiness to quit. J Appl Commun Res 2009; 37: 1-20.
14. Durkin S, Brennan E, Wakefield M. Mass media campaigns to promote smoking cessation among adults: An integrative review. Tob Control 2012; 21: 127-38.
15. Prochaska JO, DiClemente CC. Stages and processes of self-change of smoking: Toward an integrative model of change. J Consult Clin Psychol 1983; 51: 390-5.
16. Niederdeppe J, Farrelly MC, Nonnemaker J et al. Socioeconomic variation in recall and perceived effectiveness of campaign advertisements to promote smoking cessation. Soc Sci Med 2011; 72: 773-80.
17. Davis KC, Nonnemaker JM, Farrelly MC et al. Exploring differences in smokers' perceptions of the effectiveness of cessation media messages. Tob Control 2011; 20: 26-33.