No pain, no gain: how PACE information attenuates consumption

Journal of Consumer Marketing

Volumn 34, Issue 7, 2017, Pages 525-540

  Montford, William J ^a   Peloza, John ^b   Goldsmith, Ronald Earl ^c  

^a JACKSONVILLE UNIVERSITY   (United States)

^b UNIVERSITY OF KENTUCKY   (United States)

^c FLORIDA STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Decision making; Nutrition; Obesity; Physical activity; Well being

Indexed keywords

EID: 85037337441     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-10-2016-1974     Document Type: Article

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