Spotlights,floodlights,andthe magic number zero: Simple effects tests in moderated regression

Journal of Marketing Research

Volumn 50, Issue 2, 2013, Pages 277-288

  Spiller, Stephen A ^a   Fitzsimons, Gavan J ^b   Lynch, John G ^c   McClelland, Gary H ^d  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b DUKE UNIVERSITY   (United States)

^c UNIVERSITY OF COLORADO   (United States)

^d UNIVERSITY OF COLORADO   (United States)

Author keywords

Moderated regression; Simple effects tests; Spotlight analysis

Indexed keywords

EID: 84876512595     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.12.0420     Document Type: Article

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