The effect of fitness branding on restrained eaters' food consumption and postconsumption physical activity

Journal of Marketing Research

Volumn 53, Issue 1, 2016, Pages 124-138

  Koenigstorfer, Joerg ^a   Baumgartner, Hans ^b  

^a TECHNICAL UNIVERSITY OF MUNICH   (Germany)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Dietary restraint; Fitness; Food consumption; Physical activity

Indexed keywords

EID: 84969651064     PISSN: 00222437     EISSN: 15477193     Source Type: Journal    
DOI: 10.1509/jmr.12.0429     Document Type: Article

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