Who will lead and who will follow: Identifying influential users in online social networks: A critical review and future research directions

Business and Information Systems Engineering

Volumn 5, Issue 3, 2013, Pages 179-193

  Probst, Florian ^a   Grosswiele, Laura ^a   Pfleger, Regina ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Contagion; Influence; Influentials; Information diffusion; Literature review; Online social networks; Viral marketing; Word of mouth

Indexed keywords

EID: 85027927558     PISSN: None     EISSN: 18670202     Source Type: Journal    
DOI: 10.1007/s12599-013-0263-7     Document Type: Article

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