Mining knowledge-sharing sites for viral marketing

Proceedings of the ACM SIGKDD International Conference on Knowledge Discovery and Data Mining

Volumn , Issue , 2002, Pages 61-70

  Richardson, Matthew ^a   Domingos, Pedro ^a  

^a University of Washington   (United States)

Author keywords

Direct marketing; Knowledge sharing; Linear models; Probabilistic models; Social networks; Viral marketing

Indexed keywords

COMPUTATIONAL METHODS; DECISION SUPPORT SYSTEMS; KNOWLEDGE BASED SYSTEMS; PROBABILITY DISTRIBUTIONS;

KNOWLEDGE SHARING; PROBABILISTIC MODELS;

DATA MINING;

EID: 0242456823     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/775047.775057     Document Type: Conference Paper

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