The dynamics of viral marketing

ACM Transactions on the Web

Volumn 1, Issue 1, 2007, Pages

  Leskovec, Jure ^a,d   Adamic, Lada A ^b   Huberman, Bernardo A ^c  

^a CARNEGIE MELLON UNIVERSITY   (United States)

^b UNIVERSITY OF MICHIGAN   (United States)

^c HEWLETT PACKARD LABORATORIES   (United States)

^d Carnegie Mellon University ^*  (United States)

Author keywords

e commerce; Long tail; Network analysis; Recommender systems; Viral marketing; Word of mouth

Indexed keywords

RECOMMENDER SYSTEMS; USER COMMUNITIES; VIRAL MARKETING;

ARTIFICIAL INTELLIGENCE; MARKETING; STOCHASTIC MODELS; TELECOMMUNICATION NETWORKS; USER INTERFACES; WAVE PROPAGATION;

ELECTRONIC COMMERCE;

EID: 34248550159     PISSN: 15591131     EISSN: 1559114X     Source Type: Journal    
DOI: 10.1145/1232722.1232727     Document Type: Article

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